LEGO Framework
What is our spirit (or motto) for LEGO?
Only the best is good enough
What words does 'LEGO' come from?
Leg Godt
What are the 5 System of Services?
Engage, Discover, Convert, Enhance, Appreciate
What is one of the best ways to ensure your staff offers memorable guest experience?
Be a supportive leader and lead with empathy
Offer a memorable work experience for your team
Create a DIBs/DEI work environment or culture
Who is the main protagonist of the LEGO Movie?
Emmett!
What is our belief?
Children are our role models
What does the word Leg Godt mean?
Play Well
What are two examples of where demos can be activated?
anywhere on the sales floor and the Demo Table
How many examples does each brick offer in SOS? For an extra 100 points, name 2 ways to ENHANCE experience.
suggest, play 3 2 go, personal anecdote, gwp/promos, in store events, Insiders, carry/hold items, don't miss out
What was Lloyds element from the LEGO Ninjago movie?
Green (represents life and allows user to connect with nature)
What are our four PROMISES of LEGO?
Play Promise, Partner Promise, Planet Promise, People Promise
Who is the founder/creator of LEGO?
Ole Kirk Kristiansen
How should we make people feel when they come into your store?
Welcomed and Included
What is the meaning of essential bricks?
Create more conversations than gaps
What was the most recent LEGO collab (just announced)?
PEPPA PIG
What are the 6 values of LEGO?
Imagination, Creativity, Fun, Learning, Caring, Quality
What was Kristiansen making before the iconic LEGO bricks?
wooden toys? (The iconic wooden duck being seen now and again in certain sets!)
What is the best way to discover/Engage a guest?
Ask open-ended questions
Of the 5 bricks, which brick suggests we LISTEN during the interaction?
DISCOVER
What is the password to get into the Batcave (the LEGO Batman Movie)
Iron Man sucks
What is our MISSION?
Inspire and develop the builders of tomorrow
The LEGO Group experienced some fire in their warehouse. How many times was the warehouse burned down?
THREE
What brick says "energize everybody everyday?"
APPRECIATE
Give an example of a Convert stud.
Show, Play with Displays, DEMO, Storytelling, Features ad Benefits, Digital Box, Confirm their Purchase, Recommend an Alternative
Who ended up being the bad guy in the LEGO Movie 2?
Rex Dangervest (Emmett but cooler)