4 types of potential audiences
The Hostile Audience
The Critical And Conflicted Audience
The Sympathetic Audience
The Uninformed, Less Educated, Or Apathetic Audience
claim
evidence
warrants
Defining
Description
Demonstration
Explanation
Ethos
Pathos
Lagos
Secondary Sources
Speaker expertise
objects
events
process
issues
concepts
Step 3. Satisfaction
Relate your topic to something common
Explain underlying cause
Acknowledge common misconception then add explanation
Use common analogies
Setting modest goals
Make your message personal
Establish your credibility
Organize Interdiction
Preview Main Points
Use Signal Words
Topic and Audience Connection
Attention
Need
Satisfaction\
Visualization
Action
Motivational
Substantive
Authoritative
Problem
Solution
claims of fact
claims of value
claims of policy