DM Bennies
According to the 2024 SODM, 84% of marketers agree that direct mail delivers the best X, response rate, and conversion rates than all other channels used
What is ROI?
Recently launched in beta, customers can set up & send an automated event-based campaign from the Lob dashboard with this CRM.
What is Salesforce (or Salesforce Marketing Cloud)?
What is the process called by which mailings from more than one company are combined to meet USPS discount minimums for quantity for mailings to targeted neighborhoods?
What is commingling?
In order to get outbound credit on an opp, what field must be marked as Outbound?
What is Motion.
According to the 2024 SODM, this percent of marketing budgets is spent on direct mail
What is 25%?
This initiative/product aims to significantly reduce "postage float" (which peaked at $25MM in late 2022).
What is Lob Credits?
This print partner began working with Lob in 2021.
Who is Shutterfly?
This product (that supports our Targeting pillar) cannot be sold as a standalone item.
What is Lob Audience?
This is our revised Mission Statement
What is "Reach Channel Parity"?
These are the top 3 Marketing use cases for direct mail.
What is Acquisition, Retention, and Winback?
A service USPS offers where undeliverable mail is destroyed in a secure USPS facility
What is Secured Destruction
This a method of mass-production printing in which the images on metal plates are transferred to rubber blankets or rollers and then to the print media.
What is Offset?
This revenue enablement tool can be used as a resource for reviewing product trainings and sharing marketing assets with customers.
What is GTM Buddy?
These are 4 (of 6) of Lob's core values.
What are #Own the outcome, #Move fast, take action, #Level up, #Curate experiences, #Empower diversity, and #Be bold?
This the most popular way to measure conversions from direct mail campaigns, as per 2024 SODM.
What is a personalized URL.
Lob has a plugin for this design tool to enable customers to convert static PDF creative files into Lob-ready HTML.
What is Figma? (also accepted: Indesign)
Through our partnership with this organization, we’ve planted over half a million trees in our commitment to sustainability.
What is Eden Reforestation Projects?
This is the process to follow to obtain a recent SOC 2 Type II report, penetration test results, or business continuity plan.
What is submit a request to #ask-security?
The final 2023 exit ASR (to the nearest 1/10th of a million)
What is $25.5M?
Direct mail response rates for Mabel’s campaigns are X higher than industry norms.
What is 30 to 50 times?
This is a free service from USPS that shows you preview images of incoming mail, plus status updates about your incoming and outbound packages
What is Informed Delivery?
On January 21, 2024, USPS increased the price of a First-Class Mail® Forever® stamp by $.02, from this to this
What is from $.66 to $.68?
What two data points do you need in order to fill in the Variable Price Calculator?
What is Mail Volume and Form Factors.
As of January 2024, this is the number of contracted customers with Lob (+/- 2%)
What is 305? (acceptable range: 299 - 311)