Beauty Insider
First/Last name, valid email and birthday are required in order to...
What is sign up someone for Beauty Insider?
True/False? Beauty Insiders spend on avg. $75 dollars where a Sephora CC holder spends on avg. $200+.
What is true!
CC is another great way to build loyalty. Always make sure they are a Beauty Insider first.
What is rewards bizarre?
An online "shop" on the Sephora app where clients can redeem Beauty Insider points for gifts from 100-20,000+ points. New online rewards are added every Tues. and Thurs.
-Employees are NOT eligible to redeem for anything 750 points or more online.
True or False: ALL Beauty Insider gifts have to be scanned and are count as a sku?
Bonus: WHY do we need to scan them out?
TRUE! Even though it doesn't have a $ amount, it still counts as a "sku" and is considered merchandise. If we aren't scanning, it effects stock/inventory.
What device should we use to sign up someone for Beauty Insider and WHY?
Zebra! It is the fastest and easiest way to sign up someone and link accounts.
-If you don't have a Zebra or it isn't working, you can use the register pinpad or have them sign up via Sephora.com
Name 2-3 benefits, you should explain to a client, on WHY they should sign up for Beauty Insider?
-It's FREE and you receive 1 point for every dollar spent
-$10 off for 500 points
-Receive a free birthday gift every year
-Seasonal promotions and coupons.
What are the 2 questions on the survey that clients are asked about credit card?
What is..."did anyone talk to you about the Sephora CC?" and "asked to pay using the Sephora CC?"
What are beauty insider challenges?
What are, ways a Beauty Insider can earn additional points by completing a "challenge" on the Sephora app under their client profile.
Ex: Earn 100 points by buying Clean @ Sephora hair products or earn 100 points by skipping a bag.
Employees are eligible to participate.
If someone has a Beauty Insider and can't remember their email or phone number they signed up with OR they need to add points to a prior purchase, what can we give them to help with that?
The Sephora Customer Service #1-877-Sephora.
They have more access to look up accounts, merge accounts, add points, etc.
True or False: 80% of TOTAL Sephora sales come from Beauty Insider members?
TRUE! Getting them signed up isn't just benefiting them, but also driving traffic to stores.
What is the minimum age someone has to be to get signed up for a Beauty Insider?
16
Name the 2 types of credit cards a client can get approved for?
What is the Sephora credit card which can only be used at Sephora
OR the Sephora visa credit card which can be used at Sephora and any other store/retailer.
The bank determines which one the client is approved for.
Under a clients profile on the app, what are some things they can see/access?
What are; Beauty Insider (activity, savings, benefits), rewards bizarre, beauty insider challenges, see past purchases, view/track online purchases, etc.
True or False: Once signed up for Beauty Insider, a client can use their card online, at ANY location, even if traveling to another country?
FALSE!
All is true, except, it doesn't work in other countries. They have different systems that do not link or recognize it.
True or False: We can use the 10% Amazon bounce back coupon as an incentive to sign up people for Beauty Insider?
FALSE! The Amazon coupon should ONLY be given out for an Amazon return.
-You can use old GWP or Samples left over from prior promotions that have expired. Although, by implementing ALL the best practices shared, you really shouldn't need them.
Name 3 best practices to get someone signed up for beauty insider?
Speak to it on the salesfloor while you build rapport. (Ask if they are a rewards member vs. Beauty Insider)
Say "let's get you signed up!" vs. "would you like to sign up?" (It's quick and free)
Explain WHY it would benefit them
Name the top benefits a client gets by signing up for the Sephora CC?
What is, get 25% off their 1st Sephora purchase, earn 2x the Beauty Insider points, 4% money back on all Sephora purchases/1% back when used outside Sephora (Visa CC only)
True or False: Demoing/applying product in store OR referring them to book a "paid" service are ways to personalize and help differentiate ourselves from someone just buying their product online?
What is TRUE! A client can go on the app to book a paid service with a local "freestanding" location.
But in-store, anytime we "demo and apply", it helps the client experience the product and more likely to purchase it.
What is the timeframe a client needs to redeem their birthday gift within?
BONUS: If they don't want the physical birthday gift, what else can we offer them?
Within 30 days of their birthday.
No purchase necessary in store, online with a $25 min. purchase.
They can also choose 250 points to be added to their acct. 1/2 way to $10 off!
If a client says NO, after trying to get them signed up for a Beauty Insider, what should we do?
-Always follow up with 1 additional benefit before moving on.
EX: Ask if they are a Kohl's rewards member and inform them they can earn DOUBLE the rewards with today's purchase OR let them know it keeps track of their purchases if they ever want to return/exchange.
How many tiers are there in Beauty Insider and how much do you have to spend in a calendar year to get to each tier?
-Beauty Insider: FREE
-VIB: $350
-Rouge: $1000
Each tier gives the client additional exclusive benefits!
When someone signs up for the CC, what are the 3 statuses the register will alert you on?
What is approved, under review, or pending.
Under review, the bank just needs more information.
Pending, they will receive a letter 7-10 business days.
True or False: A Beauty Insiders account will expire if they don't "buy" something in a calendar year?
FALSE!
Within a calendar year, as long as they EITHER buy something or redeem their birthday gift, it will stay active.
Why is it important to offer Beauty Insider and or the CC to EVERY client?
It promotes inclusivity and builds loyalty to have clients want to come back and shop with us.
What is your store and individual goal % for Beauty Insider?
50%
-Minimum: you only have to get 5 customers out of every 10 who DOESN'T have a Beauty Insider to sign up!