Marketing 101
This is the process of matching goods and services to customers
Marketing
What is red usually associated with?
Risk, danger, excitement, love, and stimulates hunger
This type of appeal makes people feel ahead of the times
Avante Guarde
This type of economy is focused around the government or leading people assigning responsibilities to the people
Command Economy
This refers to things like oil, steel, cows, grass, ect.
Land
When looking at our target market, this focuses on measurable things about people
Demographic
What is green usually associated with?
freshness, healing, nature, and calmness
Give an example of hype
Answers will vary
This type of Economy leaves the people to fend for themselves in their everyday trades
Market Economy
This refers to the amount of work that goes into the creation of a product
Labor
When looking at the target market, this focuses on the physical location where we would find our target market
Geographic
What is black typically associated with?
strength, power, authority, and boldness
This type of appeal uses guarantees that are not actually guarentees
Weasel Words
This economy is focused on survival, with gender roles, and more of a barter system
Traditional economy
This is the phrase that refers to tools needed to make items in production
Physical capital
When looking at our target market, this focuses on hobbies, interests, and spending habits of our customers
Psychographic
What is white typically associated with?
innocence, purity, and cleanliness
Get this product! Everyone else is!
Bandwagon
This economy type is focused mainly on free trade, but offers some government insight to ensure security
Mixed economy
This refers to the knowledge it takes to create something
Human Capital
When conducting a SWOT analysis, this focuses on things that might be favorable, but not within the company's control
Opportunities
What is blue typically associated with?
wholesomeness and responsibility.
Ford commercials use this type of appeal when showing people using their trucks to go to work in the morning
Plain Folks
Johnny wants to start an economy, he doesn't really care about people's choices, but he really wants everyone to be taken care of. He knows that it will likely come at the cost of innovation
Command economy
Johnny is making a hammer, he has the following things: steel, wood, tools to make it, and time to do it. What factor or production is he missing?
Human captial