What is Marketing
What are the 4 P's of Marketing?
Product
Price
Place
Promotion
Who does marketing?
Everybody
Meet with customers & determine their needs
Sales people
When it comes to marketing orientations this one push their products by heavily emphasizing advertising and selling
Selling
Think Different
Apple
If there were 5 p's what would be the fifth?
People
This group markets but puts all profits back into the company
non-profit
These marketers orchestrate face-to-face conversations in special settings
Event marketing
When it comes to marketing orientations marketers find the best way to complete the product
Production
Off the Wall
Vans
What is the marketing Concept
Customer Satisfaction
This group does marketing that is defined by their cusotmers
for profit organizations
These marketers are responsible for developing strategies regarding what products whould be carried and displaying them
Merchandiser
When it comes to marketing orientations marketers focus on innovation
product
Tik Toks
Make your day
What are the four components to marketing?
Creating
Communicating
Delivering
Exchanging
These marketers might advertise on their resume
These professionals communicate via channels such as e-mail, telephone or direct mail
Direct Marketing
When it comes to marketing orientations marketers seek to satisfy customer needs and wants
Market
To inspire and nurture the human spirit
Starbucks
What is the personal value equation?
value=benefits received - (price +hassle)
What are two criticisms of marketing?
Cost/benefit ratio
Creates wants that are not needed
I can create pictures for advertisements.
Graphic Artist
What are the 5 economic values
form
possession
time
place
information
Broadcast yourself.