This entrepreneur is the CEO of the most famous electric car company in the world!
Elon Musk
This makes a product unique and recognizable worldwide.
Logo
The total income earned from business sales is called this.
Revenue
This term refers to a group of people a company wants to sell the most.
Target audience
Buisness often put hashtags on this app known for short form videos and trends.
TikTok
This entrepreneur co-founded a famous phone brand that we all know globally!
Steve Jobs
A catchy phrase that a brand uses to persuade the customers
Slogan
Revenue remaining after expenses are deducted is known as this.
Profit
A company earning money from ads instead of subscriptions is using this type of revenue model.
Advertising-based revenue model
Paying popular online creators to promote products is called this type of marketing.
Influencer Marketing
This entrepreneur co-founded a famous online software with Paul Allen!
Bill Gates
A brand generates an advertisement to add emotion to the product
Emotional Apparel
A company experience this when expenses exceed revenue
Loss
The business term "pivot" means a company makes this kind of major change in strategy or direction.
Strategic shift/change.
A company posting entertaining or educational content to attract customers is using this strategy
Content marketing
This entrepreneur created a famous social media platform with that iconic blue bird before selling it in 2023, changing the logo to "X"
Jack Dorsey
They add colour, images and design elements, influencing emotion and perceptions. This evokes desired feelings in the audience
Visual and Colour psychology
This term refers to the total estimated value of a startup before new investment money is added
Pre-money Valuation
"B2B businesses sell primarily to these types of customers.
Businesses.
The algorithm on platforms like TikTok or Instagram often reward content with high levels of this type of interaction
Engagement
This entrepreneur is the CEO of a famous coffee buisness before stepping down in 200 before later returning to lead the company again.
Howard Schultz
By using digital advertising, users receive personalized ads based on behavior, demographics or location. Techniques includes social media ads, remarketing and geofencing to reach the right audience at the right time.
Personalization and targeting
Investors who fund startups very early in exchange for ownership are often called these investors
Angel investors
This acronym stands for the amount of money spent to gain a new customer.
CAC (Customer Acquisition cost)
This metric measures how many users click a link compared to how many people saw it.
The Click-through rate (CTR)