Marketing
This term refers to marketing efforts directed at a specific group of consumers.
What is Target Marketing?
The identity of a product or company that differentiates it from others. It includes names, logos, and other unique features.
What is Branding?
Telling people about products or services to get them to buy.
What is Advertising?
What are the 4 p's of marketing?
What is Product, Price, Place, and Promotion?
What are the key elements of a brand?
What is the name, logo, colors, and overall design?
This measurement indicates how effective an advertisement is at generating sales or leads.
What is return on investment (ROI)?
What is SWOT analysis?
What is Strengths, Weaknesses, Opportunities, and Threats?
The value a brand adds to a product based on consumer perception. It helps a business attract customers and can lead to higher sales.
What is Brand Equity?
These ads appear in social media feeds and are tailored to users' interests and behaviors.
What are sponsored or targeted ads?
What is the primary goal of Marketing?
The primary goal of marketing is to connect products with consumers. It aims to satisfy customer needs and drive sales.
How do brand positioning strategies differ between luxury brands and budget brands?
What is
Luxury brands: Exclusivity and Premium Quality
Budget Brands: Affordability and Value
This term describes the practice of using celebrity endorsements to promote a product.
What is influencer marketing?
This is the process of identifying and understanding what customers want and need.
What is market research?
This concept involves creating a specific image or identity for a brand in the consumer's mind.
What is brand positioning?
This term refers to the amount of money spent on an advertising campaign.
What is the advertising budget?