Utilities
Marketing Mix
Core Functions
General Business
"Market(ing)"
100

Which utility would be the reason for having Christmas decor out in November?

Time Utility

100
The marketing mix is also called...

The 4 P's

100

Provides the customers with goods and services they want.

Selling

100

Tangible items that have monatary value.

Goods

100

The group that is identified for a specific marketing program is the target market.

Target Market

200

Which utility controls where a product is available to buy?

Place Utility

200

The effort to inform, persuade, or remind current and potential customers about a business's products or services.

Promotion

200

How much to charge for goods and services in order to make a profit.

Pricing

200

Intangible items that have monetary value. Performed by people or machines. 

Services

200

Consumers who buy goods and services for personal use.

Consumer Market

300

Which utility is the exchange of money for a product?

Position Utility

300

Deciding which goods will be available for sale.

Product

300

Understanding the concepts and strategies used to develop and target specific marketing strategies to an audience.

Market Planning

300

The activity or set of institutions and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large.

Marketing

300

(B2B) The business-to-business market includes all businesses that buy products for use in their operations.

Organizational Market

400

Which utility involves communication with the consumer?

Information Utility

400

Determining the cost of the goods.

Price

400

Obtaining, developing, maintaining, and improving a product or a product mix in response to market opportunities

Product / Service Management

400

What does SWOT stand for?

Strengths, Weaknesses, Opportunity, Threats

400

The precentage of total sales volume generated by all companies in a given market. (%)

Market Share

500

Which utility involves changing raw materials into usable goods or putting parts together to make them more useful?

Form Utility

500

Determining where the goods will be sold.

Place

500

Conducting research to learn about your potential customers and how you may reach them.

Information Management

500

Lists all the information about the target market. (Demographics)

Customer Profile

500

The idea that businesses should strive to satisfy customers wants and needs while generating a profit.

Marketing Concept

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