History of Marketing
When was the Industrial Revolution?
1860s-1920s
Who founded Apple?
Steve Jobs
Define Brand Identity
A set of qualities of a brand that consumers can connect to.
What brand is one of the largest fast-food chain and has a clown as it's mascots?
McDonald's
True or False: Durning the Industrial Revolution, demand was high and competition was low
True
Who founded an electric car company?
Elon Musk (Tesla)
What is the act of making a company seem more environmental friendly than it is?
Greenwashing
What brand has the founder's daughter as their logo?
Wendy's
What was the goal of companies during the Sales Era?
To sell as many units as possible
Who founded McDonald's?
Richard & Maurice McDonald
Define Business Values
Core principles of a company
Why were people encouraged to save money during the 1930s?
The Great Depression
Which company did Brian Hill found?
Aritzia
Define Demographic
A set of distinct characteristics of a population
What lead companies to bring women to the workforce?
WWII
Who dropped out of Harvard to start a company?
Bill Gates
What is a simple statement that sumurizzes a company's goals?
Mission Statement