Sports Superstars
This basketball legend is known as “Air Jordan.”
Michael Jordan
He’s known as the “King of Pop.”
Michael Jackson
This is the group of people most likely to buy your product.
Target Market
This company’s swoosh logo and slogan “Just Do It” are known worldwide.
Nike
This U.S. event is the most-watched sporting broadcast every year.
The Super Bowl
This NFL quarterback has the most Super Bowl wins in history.
Tom Brady
She starred in Barbie (2023) and also produced the film.
Margot Robbie
The 4 Ps of marketing are product, price, place, and ____.
Promotion
This fast-food chain uses a clown mascot named Ronald.
McDonald’s
The large video screens in sports arenas are often called this.
Jumbotron
This soccer star is often compared with Lionel Messi and has played for Manchester United and Portugal.
Cristiano Ronaldo
This rapper and entrepreneur created the brand Yeezy.
Kanye West
A short, catchy phrase that helps people remember a brand is called a ____.
Slogan
This beverage company is known for sponsoring major sporting events and using polar bears in ads.
Coca-Cola
This type of ad runs before a movie in theaters.
Trailer
This tennis player has won 23 Grand Slam singles titles and is considered one of the greatest of all time.
Serena Williams
This streaming service was originally a DVD rental company.
Netflix
This type of marketing uses athletes or celebrities to promote a product.
Endorsement
This streaming platform is owned by Disney and focuses on sports.
ESPN+
This is the term for selling naming rights to a stadium (example: “Amway Center”).
Sponsorship
This athlete made headlines by winning Olympic gold in both the 100m and 200m dash.
Usain Bolt
This artist performed the halftime show at Super Bowl LVII in 2023 while pregnant.
Rihanna
The logo, colors, and design that make a company recognizable are part of its ____.
Brand Identity
This shoe brand partners with NBA stars like Stephen Curry.
Under Armour
This type of marketing involves placing real brands in movies or shows (like Coke cans in Stranger Things).
Product Placement