BNI 101
This entrepreneur and business networking expert founded BNI in 1985.
Who is Dr. Ivan Misner?
This inexpensive writing tool is probably one of the most recognizable promotional products ever made.
What is a pen?
This is the overall look, personality, colors, logo and message that help people recognize a business.
What is branding?
A happy customer tells a friend about your business. No ad was purchased. What marketing strategy is this?
What is word-of-mouth marketing?
Approximately this percentage of people can remember the advertiser who gave them a promotional product.
What is about 85%?
Dr. Ivan Misner is often referred to by this title because of his major influence on modern business networking.
What is the “Father of Modern Networking”?
This wearable promotional item can turn customers and employees into walking advertisements.
What is a T-shirt?
This is the specific group of people a business is trying to reach with its marketing.
What is a target audience?
A business regularly posts photos, videos and information on Facebook, Instagram or LinkedIn.
What is social media marketing?
This is one of the biggest reasons people keep a promotional product.
What is usefulness?
BNI members use these individual meetings to learn more about each other's businesses and build stronger relationships.
What is a 1-to-1?
The best promotional product isn't necessarily the most expensive one—it should first be this to the person receiving it.
What is useful or relevant?
Trade shows, community festivals, networking events, and open houses are all opportunities for businesses to use this type of marketing to connect directly with potential customers.
What is event marketing?
This type of marketing relies on building relationships, making connections, and using personal referrals to grow a business.
What is network marketing?
Many consumers keep promotional products for at least this long.
What is two years or more?
This famous BNI philosophy is based on the idea that helping others succeed helps you succeed.
What is “Givers Gain”?
A promotional product that is used repeatedly can create a very low version of this advertising measurement because the logo is seen again and again.
What is cost per impression?
Using the same logo, colors, fonts and message across your signs, social media, website and printed materials helps create this.
What is brand consistency?
A business pays to have its name displayed at a youth sports event, nonprofit fundraiser or community program.
What is sponsorship marketing?
Promotional products are known for having a very low ______ compared with many other forms of advertising.
What is cost per impression?
“I'm looking for a business owner who needs employee uniforms” is more effective in BNI than simply saying “send me anybody” because it is this type of referral request.
What is a specific referral ask?
A veterinarian giving away pet bowls and a contractor giving away tape measures are examples of matching the promotional item to this.
What is the target audience, industry or customer?
How customers are treated before, during and after a purchase can be just as powerful as advertising and is known as this.
What is the customer experience?
A customer receives a branded tumbler, tote bag or pizza cutter and continues seeing the company's logo every time they use it.
What is promotional product marketing?
This U.S. president is associated with one of the earliest known promotional products in America—commemorative buttons made for his 1789 inauguration.
Who is George Washington?