MARKETING PRINCIPLES
LOGOS AND BRANDING
SURVEY DEVELOPMENT
MARIST FACTS EVERYONE SHOULD KNOW
CLASS OF 85
100
The core Marketing Principles that we took a look at almost all start with "P". Name 4.
What are Product, Pricing, Packaging, Placement, Promotion?
100
This is the most valuable brand in the world.
What is Apple?
100
"This" kind of survey question presents numeric options on a visual continuum.
What is a linear scale?
100
Marist School was founded this year.
What is 1901?
100
Name the artist or the song
200
When we examined Liquid Death, this is the one material that the company will not use for any of its beverages.
What is Plastic?
200
In our logo activity, we learned that the logo below belongs to this university:
What is the University of California- Santa Cruz?
200
You are expected to generate at least THIS number of responses from your surveys.
What is 30?
200
This is the name of the former (late) basketball coach for whom the basketball court is named?
Who is Ron Bell?
200
Name the artist or the song
300
Across the four waters that we studied, this one did not have an associated influencer/celebrity endorsement.
What was Not Beer?
300
Products that do not carry any company identity (e.g., the packaging my just say “paper towels”) are called this kind of brand.
What is a "generic brand"?
300
This kind of question on your Google Forms Surveys represents a GREAT way to collect ALOT of information at once.
What is a multiple choice grid question?
300
What sports team at Marist has won the MOST state championships?
What is Girls Tennis?
300
Name the artist or the song
400
Of the four brands of water we examined, this one was the most expensive (per oz).
What is Not Beer?
400
A brand that is owned by the distributor – like “Kirkland” (Costco) or “365” by Whole Foods is called this kind of brand.
What is a "Private Label" brand.
400
This is the reason we use an ODD number of values in a linear scale question.
What is...we want to provide our respondents with a neutral option?
400
This is the number of students currently enrolled at Marist (within 100).
What is 1150?
400
Name the artist or the song
500
This water brand promotes itself as the best water for foodies and targets high end restaurants for distribution.
What is San Pelligrino?
500
On the Marist Crest, we learned that the four stars stand for this.
What is Georgia as the fourth admitted state in the Union.
500
What principle is violated in the ranges below?
How old are you?
<10
10-20
20-30
30-40
40+
What is mutually exclusive options?
500
This is the year girls were accepted to Marist.
What is 1976?
500
Name the artist or the song