Promotional Tie-Ins
Who pays for advertising?
The person/company who made the ad.
To be effective, a news release should include this essential component to grab the reader's attention.
What is a strong headline?
This tactic involves temporary incentives to encourage the purchase of a product, such as discounts or coupons.
What is sales promotion?
A famous example of this kind of collaboration is between McDonald's and this animated movie franchise featuring a yellow character.
What is "Minions"?
This is a specific type of sales promotion that involves giving customers additional items for free with a purchase.
What is a premium?
Give two examples of premiums aka specialty media.
Pens, calendars, key chains, pencils, notepads, etc.
This is a standard document used to announce newsworthy events or updates about a company.
What is a press release?
This technique involves creating personalized messages and offers to specific segments of the audience.
What is targeted marketing?
This term refers to rewards or benefits offered to motivate certain behaviors, like increased sales or customer loyalty.
What are incentives?
This term refers to a marketing strategy where two or more brands collaborate for mutual benefit.
What is a promotional tie-in?
Movie and TV producers use name-brand products in a movie.
What is product placement?
This refers to the combination of different marketing strategies used to promote a product or service effectively.
What is the promotional mix?
This form of marketing involves reaching out directly to consumers, often through mail or email.
What is direct marketing?
Two-way communication with your prospective customer.
What is selling?
Kellogg's Rice Krispies places a free Muppet action figure in its cereal boxes.
What is sales promotion?