Target Audience
Give some examples of the "happy trigger" that may induce our target audience to buy window treatments
CPL: The average of how many dollars are spent in marketing to acquire one qualified lead. I guess I kinda gave it away there.
What is "Cost Per Lead"?
This is the first time an owner and potential customer meet face to face in the customer's house. It's also the main goal of ProNexis to get you to.
What is an in-home consultation?
This is the official name of the Denver Suburb where the Gotcha Covered office is.
What is Greenwood Village?
This is the household income level where our target audience inhabits. This depends on area of course.
What is $150k+ household income?
CTA: It's how we entice potential customers to do a certain task.
What is "Call-to-Action"?
These are the Scorpion account reps for our individual owners. You'll be connecting with one of them soon.
Who are Marae and Tiffani?
This is a marketing "mistake" that accidentally applies 100% of the credit to the final interaction before a lead sets up a consultation/sale. Good data avoids this
What is the last point attribution fallacy or last touch attribution?
This is the famous Mexican restaurant in Denver that includes cliff divers. The South Park creators Trey Parker and Matt Stone bought it in 2021
What is Casa Bonita?
Some neighborhoods have this type of governing body that enforces rules and responsibilities. They're a great place to find our target audience.
What is a Homeowners Association? (HOA)
ROAS: This metric tells how much revenue earned for every dollar spent on an advertising campaign
What is "Return on Ad Spend"?
So you want to update things on your Meet the Team page or add a banner to your homepage? Then you'd go to this URL of course.
What is mysite.scorpion.co?
This famous boxer was once a Denver resident, including when he had his first famous bout against the young upstart Cassius Clay.
Who was Sonny Liston?
What is tech/motorization and outdoor spaces?
CAC: The average of how many dollars are spent in marketing to acquire one customer.
What is "Consumer Acquisition Cost" (cost of acquisition also works)
This is the term for a website spot tied directly to a particular marketing campaign. Scorpion has PPC leads go to one of these.
What is a landing page?
This shown sculpture is just outside the airport and is an ode to Denver's wild west roots. It also killed its creator.
What is Blucifer?
This is the tagline we've created to directly market to our target audience. It uses a collaborative mindset that we bring high level service to them.
What is "let's create your wonderful"?
AJV: Calculating the mean of the standard individual job our owners do. (Revenue/Number of jobs)
What is "Average Job Value"?
This is the metric for how many website visitors visit one page on your site and leave without seeing another page.
What is Bounce Rate?
What are the Denver Nuggets, Colorado Rockies, Colorado Avalanche, Colorado Rapids, and Denver Broncos?