Target Audience
Acronyms
Website/Scorpion
Marketing/Sales Process
More Denver Facts
200
Give some examples of the "happy trigger" that may induce our target audience to buy window treatments
[insert various options]
200
CPL: The average of how many dollars are spent in marketing to acquire one qualified lead. I guess I kinda gave it away there.
What is "Cost Per Lead"?
200
True or False: The phone number on your website is your main business number, and you should make sure to put it on all print marketing and other materials.
What is False?
200
This is the first time an owner and potential customer meet face to face in the customer's house. It's also the main goal of ProNexis to get you to.
What is an in-home consultation?
200
This is Denver's official nickname. Yes it actually is that high above sea level.
What is the Mile High City?
400
Name the three types of customers/jobs you'll connect with during your time as an owner. They increase in price and service level.
What are needs based, wants based, and totally custom?
400
CTA: It's how we entice potential customers to do a certain task.
What is "Call-to-Action"?
400
This is the official public business name for your franchise location. It's in your website's URL as gotchacovered.com/location/
What is the Geo Descriptor?
400
This is a marketing "mistake" that accidentally applies 100% of the credit to the final marketing interaction before a lead sets up a consultation/sale. Good data avoids this
What is the last point attribution fallacy or last touch attribution?
400
This is the official name of the Denver Suburb where the Gotcha Covered office is.
What is Greenwood Village?
600
Some neighborhoods have this type of governing body that enforces rules and responsibilities. They're a great place to find our target audience.
What is a Homeowners Association? (HOA)
600
APR: This is an owner's territory, broken out by the zip codes they own
What is "Area of Primary Responsibility"?
600
This page on your website introduces you as the owner and how you connect with the local area. Make sure to add staff here as well!
What is the Meet the Team Page?
600
This online social media platform is fantastic for finding potential ANET partners. Make sure to engage with posts here too to show support.
What is LinkedIn?
600
Denver is one of a handful of cities that have a pro sports team in each of the big 4 sports leagues (MLB, NFL, NHL and NBA). Name all of them
What are the Denver Nuggets, Colorado Rockies, Colorado Avalanche, and Denver Broncos?
800
While women are usually the primary decision drivers for window treatments, their husbands lead the decisions for these two key areas.
What is tech (motorization/smart home) and outdoor spaces?
800
CAC: The average of how many dollars are spent in marketing to acquire one customer.
What is "Consumer Acquisition Cost" (cost of acquisition also works)
800
This is the term for a website spot tied directly to a particular marketing campaign. Scorpion has PPC leads go to one of these.
What is a landing page?
800
You've gotten great leads from a home show! This is the timeframe you should reach out to "hot" leads if they haven't set up a consultation yet.
What is 48 hours?
800
This famous boxer was once a Denver resident in the 1960s, including when he had his famous first bout against the young upstart Cassius Clay (who wasn't Ali yet).
Who was Sonny Liston?
1000
This is the slogan we've created to directly market to our target audience. It invokes a collaborative mindset that we bring high level service to them.
What is "let's create your wonderful"?
1000
AJV: Calculating the revenue of one standard individual job an owner does. (Total Revenue/Number of jobs)
What is "Average Job Value"?
1000
This is the metric for how many website visitors visit one page on your site and leave without seeing another page.
What is Bounce Rate?
1000
This is the visual aid marketers use to understand how a large pool of potential customers narrow down to a few buyers, and all the steps on that journey
What is the marketing/sales funnel?
1000
This devilishly named sculpture is just outside the airport and is an ode to Denver's wild west roots. It also killed its creator.
What is Blucifer? (Blue Mustang)