CBM and Mkt Automation
How many countries have active campaigns in Personyze?
17 (Czech, France, Germany, Poland, Spain, UK, Philippines, Egypt, United Arab Emirates, Colombia, Dominican Republic, Guatemala, Nicaragua, Panama, Puerto Rico, Mexico, US)
Which of these 2 digital marketing practices deliver ‘free’ traffic to the websites, SEO or SEM?
SEO
CTR
CTR: Click-through rate
How many waves did the first Global Vertua Campaign have?
6
Which team member recently rode over 400 miles by bike?
James
Name at least 5 mkt tools from our mkt techstack?
Eloqua, Responsys, Personyze, Hotjar, Algolia, Uberall, Google Analytics, BrightEdge, Power BI, SemRush, OnCrawl, Content Square.
How many phone calls do we receive every year from our locations in Google Maps? (100k range)
200K
GTM
GTM: Google Tag Manager
What is the level of Global Vertua awareness in the NPS for Q3, and which region is leading in awareness?
44% & EUR
How many months along is Lili?
5 months
What are 4 of the 8 steps to effective Customer-Based Marketing?
(Audience, List/Prioritization of Decision Makers, Moment of Truth, Value proposition, User Journey, Channels, Message, Metrics)
Which country had more form submissions in its website in 2023?
USA (more than 24k form submissions)
ROAS
ROAS: Return on Ad Spend
What countries currently have campaigns for the sustainable construction academy?
Who has lived in the most countries?
Cindy
How many Cemex Go data attributes from our customers and customers contacts are available in Eloqua for targeting?
85!
48 customer data attributes
37 contact data attributes
How much did we spend globally in Google Ads in 2023 (300k range)
1 M
CLTV: Customer Life Time Value
What are the five tools in the BIM plugin that we use to raise awareness for the early engagement segment?
Slab On Grade, Sustainable Construction, Permeable Surface, Take-off & Advance Material Search
Who does Crossfit and can lift 205 pounds in deadlift?
Paula
In the months of April and September, how many campaigns were active in Eloqua (record-breaking number)?
184
Which are the only two corporate websites which receive most of their traffic from desktop instead of mobile?
Cemex.com and Colombia.
CPM: Cost Per Mille
Which two initiatives are we implementing to raise awareness among our early engagement audience?
BIM Tools & Sustainable Construction Academy
Which team member has eaten bull testicles?
JuanFra