Advertising
Essentially a "fake" ceremony, celebration, etc., which is really meant to advertise products.
What is a pseudo-event?
The general name for a kind of sensationalist news in the early 20th century that fed on fear and anger, and which even might have caused an arguably unnecessary war.
Yellow Journalism
Part of the moviegoing experience in the early- to mid-20th century, providing audiences with information and views from across the country and around the world.
What is a newsreel?
This theory is based on the fact that the media have limited resources.
What is Agenda-Setting Theory?
McLuhan's metaphor for our media condition today, where the impact of most media is invisible to us.
What is a fish in water?
This item provides useful information about a company or organization for the press, such as key staff, impact, reach, and audience demographics
What is a media kit?
What is a feature story?
What are strategies that movies used to compete with the rise of television?
This important thinker believed that we cannot see the effects of our media environment without some effort, since they are transparent to us (like water to a fish).
Who is Marshall McLuhan?
Animal skin used as writing material.
What is vellum?
These include details like "college-educated," "empathetic," and "animal lover," but not age or race.
What are psychographics?
The printing press allowed this movement's message to be spread far and wide in little time.
What is the Protestant Reformation?
A coordinated interaction between two or more divisions of a studio or two or more companies.
What is synergy?
Applying this theory would mean asking questions about what people do with media.
What is Uses & Gratifications theory?
A word that describes the kind of publication where books are created by hand.
What is "scribal publication"?
Advertising that matches well with the content next to which it appears.
What is complementary copy?
An important event in church history that could not have occurred without the printing press.
What is the Protestant Reformation?
A very early example of a film as a mass message that established a false version of US history.
What is Birth of a Nation?
Selection, exclusion, emphasis, and elaboration.
What are the four ways that media shape how we perceive information, according to Agenda-Setting?
This idea refers to how media are often highly formulaic. They have standard characterizations: the Statue of Liberty represents freedom, for example, and newscasts use blue as a dominant color.
What is media coding?
What is native advertising?
A story purchased by a local news organization from a larger group, such as the Associated Press or Reuters.
What is a wire story?
Movie companies developed this board to regulate their own content.
What is the MPAA?
This idea means that how a medium shapes us is more important than any messages it carries.
What is "the medium is the message"?
The elaborate paintings on hand-written pages produced by monks.
What are illuminations?