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100

Apple produces millions of identical iPhones each year, lowering units cost but limiting flexibility for product change

Mass Production 

100

Adidas creates shoes tailored to the customer’s foot scan, combining personalized fit with mass-market manufacturing efficiency.

mass customization

100

Tesla allows buyers to customize specs like wheels or interiors achieving flexibility but increasing production complexity. 

Mass Customization 

200

Coca-Cola benefits from extremely high efficiency by producing standardized drinks world wide, but struggles to adapt quickly to changing consumer change.

Mass Production

200

Samsung’s TV manufacturing allows global distribution at low cost, but product variety is limited due to standardized production.

mass production 

200

 Starbucks offers thousands of drink combinations, attracting customers but requiring a very flexible workflow.

mass customization
300

Nike reduces waste by making only what is needed but relies heavily on tight coordination with global suppliers. 

Lean production 

300

Zara benefits from fast, waste-reducing production cycles, yet its efficiency depends on constant real-time demand monitoring.

lean production

300

toyota’s Corolla line achieves consistent quality because every unit follows the exact same sequence on the assembly line.

mass production

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