What IAS wrapping solution should you append on site served impression tags?
Monitoring
What area of the world does GDPR affect?
The EU
How do you capture custom data in a floodlight?
U-variables!
What is the number one rule of trafficking?
QA
Who on our team is basically 'the points guy'?
Andrew Ryan
What type of media buy would you use 'pre-bid' solution on?
Programmatic
What does GDPR stand for?
General Data Protection Regulation
What is a TMS and why is it beneficial?
A Tag Management system allows for tags to load asynchronously. Using a TMS is best practice. This tool acts as a container tag to organize all pixels on site and ensures that an advertiser does not need to hard-code.
Name 3 ad servers
DCM, Innovid, Sizmek, Flashtalking
Which two members of the team do not like avocados?
Thanya and Izzy
List 4 categories that you can block against using IAS.
- Adult Content
• Offensive Language
• Hate Speech
• Violence
• Illegal Drugs
• Piracy/ Illegal Downloads
• Alcohol
What date did GDPR officially go into effect?
May 25th, 2018
What tool is built into your browser and can be used for pixel QA?
Dev tools
What is an ad server?
Who on the MT team has been here the longest and how many years?
Jully Hong - 15 years
Define the IAB standard for a viewable impression of a video ad.
2 continuous seconds of the video advertisement is played with 50% of the pixels on an in-focus browser tab
Explain one right that GDPR protects.
the right to be informed, the right of access, the right to rectification, the right to erasure, the right to restrict processing, the right to data portability, the right to object, the rights of decision making and profiling
What is an acceptable network call for a pixel to pass QA?
200 or 302
How do you place a 3rd party pixel onto a 3rd party ad?
Using an event tag in DCM
Who went to chess camp?
Liz Halper
What environment can you use an IAS SmartTag in?
Mobile MRAID
What steps has Google taken in response to GDPR?
1. Got rid of User ID
2. Added 2 parameters to floodlight and ad tags
3. Pushed for ads data hub
How would you describe a pixel to a new hire?
best definition wins!!
When creating an ad, what is the default priority number?
15
What former member (traitor) of our team was awarded the 'Digitas Heart of the Company'?
Ron Garcia