Media Terms
Classical Appeals
E,P,L
Fallacies
Grammar
100

This word is used to describe all forms of mass broadcasted communication and is the name of this unit

Media

100

This classical appeal relies on trust, experts, and experience to persuade

Ethos

100

Much like ethos, this fallacy uses experts or celebrities, but only fake experts or celebrities who have no real reason to sell the product other than to make money.

Testimony

100

Complete or incomplete?

"The hippo tried to eat me!"

Complete

200

This word means to have a strong opinion, often one that is hard to change

Bias

200

This classical appeal uses facts, logic, and stats to persuade.

Logos

200

This fallacy occurs when something is made to seem so popular that it must be true or the best.

Bandwagon

200

Complete or incomplete?

Watching TV.

Incomplete

300

This form of advertisement is in a video format and is seen often on television, youtube, and other video medias.

Commercial

300

An example of this classical appeal may be a commercial with sad, injured animals, and a plea for people to donate to save them.

Pathos

300

An example of this fallacy could be "Things go better with a coke" because it sounds like a true statement, but actually makes no sense.

Glittering Generalities

300

Find the SWABI:

"When the fire happened, I was safe at home."

When

400

This word is used to describe the person or people who created any form of media and who have a specific purpose for that media

Author

400

"As a teacher of English for 10 years, I am confident I know how to teach you about media"

Ethos

400

"My opponent is an idiot and if you vote for him you're voting to put a crazy man in the white house!"

Mudslinging

400

Find the SWABI:

I want to join the football team because I am very competitive.

because

500

This is the group of people who are meant to see a piece of media

Audience

500

"If we replaced half of the cars with bikes, our air quality would improve by over 80% and people would be 50% healthier on average"

Logos

500

"Only a true New Yorker can appreciate real NY style pizza. You aren't a true New Yorker since you prefer Detroit style pizza!"

No True Scotsman

500

2 Complete sentences
or 1 incomplete and 1 complete?

"We are doing a review because of testing."

1 incomplete and 1 complete

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