Leadership
Productivity
Lead Generation
Books
Wild Cards
100

ALC stands for:

Agent Leadership Council

100

GCI stands for

Gross Commission Income

100

Difference between Lead and Contact

  • Leads – People who have shown some sort of interest in the services you offer, but who haven’t yet engaged in a two-way conversation with your business.
  • Contacts – Leads that you have held a two-way conversation with and have established a value-based relationship with.
100

MREA stands for:

Millionaire Real Estate Agent

100

KW Queen of Culture

Mo Anderson

200

OP, MCA, PC, TL, MCTT, and MCC stand for:

Operating Principal, Market Center Administrator, Productivity Coach, Team Leader, Market Center Tech Trainer, Market Center Coordinator

200

3 L's

Leads, Listings, Leverage

200

8 x 8

A lead generation schedule consisting of eight touches over eight weeks.

200

Jacque has a training on this book every week. 

SHIFT

200

KWLSS stands for

KW Leveraged Support Services

300

KWCP's Broker of Record for MD/DC

Virginia Gergoff

300

4-1-1 stands for

Four weeks, one month, and one year

300

3 Examples of prospecting

■ FSBO (For Sale By Owner) ■ Expireds ■ Just Solds ■ Just Listeds ■ Past Clients ■ Allied Resources ■ Geographic Farm Area ■ Apartments ■ Corporations ■ Builders ■ Banks ■ Third-Party Companies 

 ■ Allied Resources (Meals) ■ Door-to-Door Canvassing ■ Open Houses ■ Client Parties ■ Networking Events ■ Social Functions and Community Events ■ Seminars ■ Booths at Events ■ Teaching and Speaking Opportunities

300

Real Title of "The Blue Book"

Millionaire Real Estate Investor

300

KWCP Core Partners

Universal Title, Mission Mortgage, Town & Country Insurance Group, KWLSS, MaxHousePrice

400

MD/DC Regional Director

Kymber Menkiti

400

80/20 Principle

20 percent of what you do results in 80 percent of your results

400

MREA Four Laws of Lead Generation

1. Build a database; 2. Feed it every day; 3. Communicate with it in a systematic way; 4. Service all the leads that come your way.

400

One Thing Question that drives the premise of the book. 

What's the One Thing I can do such that by doing it everything else will be easier or unnecessary?

400

The RED in RED Day stands for:

Renew Energize Donate

500

Gary Keller's Title

Executive Chairman of the Board

500

The Four Fundamental Models of Real Estate Sales Success (From MREA)

Economic, Lead Generation, Budget, Organizational

500

The 3 Systematic Methods of Marketing to (Touching) Your Database

8 x 8, 33 Touch, 12 Direct

500

Co-authors of MREA, MREI and SHIFT

Dave Jenks & Jay Papasan

500

KW Mission

To build careers worth having, businesses worth owning, lives worth living, experiences worth giving, and legacies worth leaving.

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