Number one social networking website that lets users create their own homepages, set up weblogs and add contacts. Launched by Mark Zuckerberg
WHAT IS FACEBOOK?
Uses all digital media, including the Internet and mobile and interactive channels, to develop communication and exchanges with customers
WHAT IS DIGITAL MARKETING?
marketing messages, promotions, and other content delivered to on-the-go consumers through mobile phones, smartphones, tablets, and other mobile devices
WHAT IS MOBILE MARKETING?
application that marketers are finding useful because it recognizes a code and opens the link, video, or image on the phone's screen. Companies are using these to promote companies and offer consumer discounts.
WHAT IS A QR SCANNING APP?
hybrid mix of a social networking site and a microblogging site that asks viewers one simple question: "What's happening?"
What is twitter?
electronic media that function using digital codes; when we refer to digital media, we are referring to media available via computers, cellular phones, smartphones, and other digital devices that have been released in recent years
WHAT IS DIGITAL MEDIA?
One of the biggest mistakes a marketer can make when engaging in digital marketing is to treat it like a:
WHAT IS A TRADITIONAL MARKETING CHANNEL?
Text messages of 160 words or less
An effective way to send coupons to prospective customers
WHAT ARE SMS MESSAGES?
buzz, interest, participation, search engine ranks and results, influence, sentiment analysis, exposure, impact, advocacy
WHAT ARE SOCIAL MEDIA METRICS?
The strategic process of distributing, promoting, and pricing products, and discovering the desires of customers using digital media and digital marketing
What is electronic marketing?
allow users to upload photos, videos, and podcasts
WHAT IS A MEDIA SHARING SITE?
These have a big impact on the level of a customer's relative loyalty to the e-retail website.
WHAT ARE WEBSITE AESTHETICS, NAVIGATION QUALITY, INFORMATION CONTENT, AND INFORMATION QUALITY?
takes SMS messaging a step further by allowing companies to send video, audio, photos, and other types of media over mobile devices.
WHAT IS MULTIMEDIA MESSAGIG SERVICE (MMS)?
Social media metrics can be ____________ or __________. The difference being one can be measure numerically and the other can reveal feeling or sentiment about a product.
What are quantitative or qualitative?
Small bits of software on a website, desktop, or mobile device that performs a simple purpose, such as providing stock quotes or blog updates
What are widgets?
individuals who are paid to promote a brand in the video arena
WHAT ARE VLOGGERS?
Characteristics that distinguish online media from traditional marketing include:
WHAT ARE ADDRESSABILITY, INTERACTIVITY, ACCESSIBILITY, CONNECTIVITY, AND CONTROL?
gives companies the opportunity to upload ads and informational videos about their products.
WHAT IS A VIDEO-SHARING SITE?
use historical data with statistical techniques to find answers and solutions to address future decisions.
What are predictive analytics?
includes a spectrum of text, still-image, animated graphics, streaming-video, and interactive advertising on the Web
What is online advertising?
a website where users can create a profile and interact with other users, post information, and engage in other forms of web-based communication
WHAT IS A SOCIAL NETWORK?
relates to consumers that create, converse, rate, collect, join, or simply read online materials.
WHAT IS USER-GENERATED CONTENT?
a new trend in video marketing whereby businesses are given the chance to capitalize on consumer-generated content.
WHAT ARE AMATEUR FILMMAKERS?
requires gathering all valid metrics and understanding the way the strategy meets performance standards or underperforms based on expectations
What is Comprehensive performance evaluation?
What is intellectual property?
Web-based journals (short for "weblogs") in which writers editorialize and interact with other Internet users
WHAT ARE BLOGS?
Social Media should be included in both of these.
WHAT ARE CORPORATE AND MARKETING STRATEGY?
Audio or video file that can be downloaded from the Internet with a subscription that automatically delivers new content to listening devices or personal computers
WHAT IS A PODCAST?
Companies that combine traditional business operations with extensive use of the Internet.
What is brick-and-click business model?
regulates and makes rules for privacy, fraud, and misappropriation of copyrighted intellectual property, as well as other illicit internet activities.
What is the Federal Trade Commission?
A photo sharing social network that provides users with a platform for uploading, saving, and categorizing "pins" through collections called "boards." Boards are typically organized by theme, such as: Food & Drink, Women's Fashion, Gardening, etc. Users have the ability to "pin" and "repin" content that they like to their respective boards.
WHAT IS PINTEREST?
Allowing consumers to _____ or ______Facilitates communication without intruding on privacy
WHAT ARE OPT-IN AND OPT-OUT?
Top networking site for businesses and business professionals
WHAT IS LINKEDIN?
where retailers offer a seamless experience across mobile, desktop, and traditional retail spaces.
What is omnichannel retailing?
_____ are all examples of ethical and legal issues related to marketers using technology to gather and disseminate information.
What are identity theft, use of personal information, and online fraud?
type of software that creates an interface that enables users to add or edit the content of some types of websites
WHAT IS A WIKI?
a mobile messaging service that allows users to send photos or videos that self destruct/disappear within up to 10 seconds
WHAT IS SNAPCHAT?
the ability of the marketer to identify customers before they make a purchase
WHAT IS ADDRESSABILITY?
The quantifiable metrics a company uses to evaluate progress toward critical success factors
What are Key performance indicators? (KPIs)
includes any attempt to purposely deceive online
What is online Fraud?
Increased tendency of consumers to publish their own thoughts & their tendency to trust other consumers over corporations.
WHAT ARE TWO MAJOR TRENDS THAT HAVE CAUSED CONSUMER-GENERATED INFORMATION TO GAIN IMPORTANCE?
One of the most important benefits of e-marketing is the ability of marketers and customers to _______.
WHAT IS SHARE INFORMATION?
Software programs that run on mobile devices and give users access to certain content
technology that allows companies to detect where customers (who have enabled the feature) are at each moment through their smartphones. When a shopper approaches one, it activates the retailer's app on the shopper's smartphone with custom messages and promotions.
What is beacon technology?
________is a form of pirating and it makes it easier for copyright violations.
What is Peer-to-Peer file sharing?
involves obtaining communications with consumers through social media sites
individuals with the capability of affecting the opinions and actions of others
WHAT ARE INFLUENCERS?
the most important feature of apps is the ____ and____ they offer to the consumer.
WHAT IS CONVENIENCE AND COST SAVINGS?
A type of smartphone app that lets an account holder pay people and businesses using a cell phone. Also referred to as "mobile money" and "mobile wallet."
What is a mobile payment?
They feel they do not have the money, their friends engage in these illegal activities, the attraction is the thrill of getting away with it, and many feel they are smarter than others and just want to prove how tech savvy they are.
What are reasons for rationalizing pirating software?