Media
Newspapers, magazines, books, billboards, brochures, flyers, etc. are examples of _ _ _ _ _ media.
Print Media
The ability to access, analyze, evaluate, and produce media is called _ _ _ _ _ _ _ _ _ _ _ _ _.
Media Literacy
Which brand has the company slogan: "Just Do It"
Nike
The persuasive ad technique that evokes an emotional response in the consumer is called __________.
Pathos
What is the most important element of print advertisement which is usually the part people read?
Headline
Television, radio, movies, etc. are examples of
_ _ _ _ _ _ _ _ _ media.
Broadcast Media
In class, we talked about the core concepts of media literacy. How many core concepts of media literacy are there?
Five
Which brand has the company slogan: "Live in your world. Play in ours."
PlayStation
The persuasive ad technique that appeals to logic or reason (using facts and statistics) is called __________.
Logos
Which element of print advertisement is usually noticed first?
Illustration
Networks or websites, online forums, and podcasts are examples of _ _ _ _ _ _ media.
Social Media
True or False: "Different people experience the same media messages differently."
True
What is McDonald's slogan?
"I'm Lovin' It"
The persuasive ad technique that tries to convince you that the company is more reliable, honest, and credible; therefore, you should buy its product is called __________.
Ethos
The _ _ _ _ is the text of an ad. It is the sales message.
Copy
What are the three types of media?
Print Media, Broadcast Media, and Internet Media
True or False: "Media have embedded values and points of view."
True
What is Walmart's slogan?
"Save Money. Live Better."
Advertisements that make you laugh to catch your attention and be memorable uses what kind of advertising technique?
Humour
The i _ _ _ _ _ _ _ _ _ _ _ _ _ identify the product/business being advertised.
Identification
Fill in the blank: "Media is the c _ _ _ _ _ _ _ _ _ _ _ _ outlets or tools used to store and deliver information or data."
Communication
Where can you find the Media Literacy Quiz?
In the HUB, under the "MEDIA LITERACY" tab
Fill in the blank for this slogan: "Maybe she’s born with it, maybe it’s M _ _ _ _ _ _ _ _ _."
"Maybe she’s born with it, maybe it’s Maybelline."
What kind of advertising technique uses images (like a cartoon character or the Canadian flag), in the hope you’ll transfer your good feelings about the image to the product?
Hint: Starts with the letter "A"
Association
In class, we talked about the six elements of print advertisements. What are the last two elements that we talked about?
Layout and white space