Marketing 4U
John, Paul, George and Ringo
Who are the Beatles?
The process/technique of promoting, selling and distributing a product.
What is marketing?
Strengths, Weakness, Opportunities, Threats
What are the categories of a SWOT Analysis?
This 1936 book laid the ground rules for networking and using persuasive skills.
What is How to Win Friends and Influence People?
This artist re-recorded their albums to gain control of the masters.
Who is Taylor Swift?
Attract, Engage, Convert, Retain
What are the steps of the Music Marketing Funnel?
Process of identifying and selecting a specific group of people to receive a marketing message.
What is Targeting?
Strengths & Opportunities
What are the positive aspects of a SWOT analysis?
This American writer once said, “To be interesting, be interested.”
Who is Dale Carnegie?
This band re-visited their History in 2024.
Who are controller.controller?
Product, Price, Place & Promotion
What are the 4 P's of Marketing
Sales/streams, click-through rates, and ticket sales are measurable examples.
What are Key Performance Indicators?
These internal aspects of a SWOT are under your control.
What are Strengths and Weaknesses?
Active listening, clear concise speaking, honest interactions.
What are good communication skills?
Most Grammy-winning artist of all time.
Who is Beyonce?
Who? Where? How? Why?
What are the 4 Q's (Questions) of Music Marketing?
Classification of people according to their beliefs, values, goals and hobbies.
What are psychographics?
Weaknesses & Threats
What are negative aspects of a SWOT analysis?
Join industry organizations, attend events, and seek out mentors.
What are effective ways to network?
This artist interpolated Shawn Desman's "Shook".
Who is Zeina?
Songwriter, Publisher, Performer, Label/Maker
Who are the 4 main rightsholders in music?
Statistical information such as gender, age, income, education
What are demographics?
These external factors of SWOT are out of your control.
What are Opportunities & Threats?
Meeting new people who share a profession, industry or interests.
What is Networking?
They changed their name to a symbol in 1993.
Who is Prince?