Britney became a global superstar with this debut single, featuring an iconic music video filmed at the same high school used in the movie Grease
What is "...Baby One More Time"?
This global superstar and her Kansas City Chiefs fiancé officially broke the internet by announcing their engagement
Who are "Taylor Swift and Travis Kelce"?
“People believe & remember what they hear themselves say far more than what they are told” comes from this rule
What is the "rule of communication"?
This iconic five-word phrase became the centre of a decade-long dispute between Ross and Rachel regarding their relationship status in the hit sitcom “Friends"
What is "We were on a break!"?
The CEO and HR Chief of a tech startup went viral after being caught in a compromising "Kiss Cam" moment, at this British rock band's concert in Boston
Who is "Coldplay"?
We seek to neutralize threats to the 5 emotion drivers behind decisions and behaviour by utilizing this 5-letter framework
What is "SCARF"?
This "Brat Pack" film followed five high school students—a brain, an athlete, a basket case, a princess, and a criminal—during a Saturday detention
What is “The Breakfast Club”?
These are the 2 most famous numbers of 2025
What is “6-7”?
Building competitive resilience comes from this competitive position
Who is the “incumbent/defender” ?
This 1983 chart-topper features the cautionary lyric: "Take my strong advice, just remember to always think twice / Do think twice!"
What is "Billie Jean"? (by Michael Jackson)
This celebrity went to space in 2025
Who is "Katy Perry"?
According to this Greek philosopher, “The Fool tells me his reasons…the wise man convinces me with my own.”
Who is "Aristotle"?
This company introduced the "StarTAC," the first-ever "clamshell" or flip phone, which was inspired by the communicators used in the original 1960s Star Trek series
What is Motorola?
The GAP leaned into "Y2K" nostalgia by featuring the global girl group KATSEYE in their “Better in Denim” campaign to a remix of this 2003 Kelis hit
What is "Milkshake"?
This tool enables us to analyze our offering as a solution to customer problems
What is “problem mapping”?