S&E Careers
Marketing Director, Advertising, Sales, Ticket management, Market Research & Development, Promotions
Sport and Event Marketing Careers
The total of new spending resulting from an event.
Ex: Hotel earnings, Ticket cost, supplies purchased directly for the event.
Direct Impact
The 2028 Summer Olympics will be in this U.S. CITY.
Los Angeles
This annual NFL championship game is watched by millions of fans across the U.S. each February.
Superbowl
Responsible for the entire ticket-office, staff, Allocates tickets to their proper outlets, Keeps detailed ticket sales records
Ticket Manager
The ripple effect of the initial spending.
Ex: Increase Property Value, Media Coverage, Cultural and Educational Impacts, Better Roads
Indirect Impact
The 2024 Summer Olympics are being held in this FRENCH CITY, also called the “City of Light.”
Paris
Held every four years, this international multi-sport event brings together athletes from around the world, including Team USA.
The Olympics
In charge of ALL marketing efforts, Oversees each of the marketing, sub departments, Creates a marketing budget for the organization
Marketing Director
High Expenses, Displacement of Local Businesses, Resource Consumption, Pollution, Traffic Congestion
Negative Economic Impact
The 2022 Winter Olympics were hosted by this CHINESE CITY, the capital of the world’s most populous country.
Beijing
This international soccer tournament, held every four years, crowns the world champion.
FIFA World Cup
Write press releases, Develop media guides, Organize news conferences, Manage press box
Media Relations
Job Creation, Increase Revenue for Local Businesses, Tourism Boost, Infrastructure Development
Positive Economic Impact
The 2026 Winter Olympics will take place in this EUROPEAN COUNTRY known for pasta and pizza.
Italy (Milan–Cortina)
This annual college basketball tournament in March determines the national champion and is famous for “March Madness.”
NCAA Basketball Tournament
Plan sports camps, Respond to messages from fans, Schedule appearances for athletes and coaches, Plan youth clinics
Community Relations
Groups or individuals affected by sports and events, including event organizers, local government, sponsors, businesses, and local residents.
Ex: Investors
Stakeholders
This JAPANESE CITY hosted the 2020 Summer Olympics, delayed by one year because of the Covid-19 pandemic.
Tokyo
This prestigious golf tournament is held every April in Augusta, Georgia, and awards a famous green jacket to the winner.
The Master's