Nature of Sports
Target Marketing
Trends (Graphic Organizer)
Trends
100

People that participate in events with rules and regulations

Organized Participants

100

What are the two types of Target Marketing activities?

Mass & Segment Marketing

100

This symbol is used on social media to group posts and make them easier to find.

Hashtag (#)

100

Which trend that we learned about in class is connected to Robot Umpires, VR Headsets, Wearable tech in sports?


Technology in Sports Trend

200

Which sports consumer must be present for the sporting event to take place? 

Athletes or Participants

200

Identifying and selecting people based on physical and social characteristics.

Demographic segmentation

200

Patterns or shifts in consumer behavior, preferences, and expectations.

Trends

200

Which trend that we learned about in class is connected to the Chicago White Sox?


(Mental) Health & Wellness Trend

300

Businesses who pay to have their name associated with the event.

Sponsors

300

Identifying and selecting people based where they watch sporting events or games is called

Geographic Segmentation

300

Something that becomes very popular for a short time but usually fades away quickly.

Fad

300

Which trend that we learned about in class is connected to the San Francisco Giants?


Eco Friendliness & Sustainability Trend

400

It's Intangible and Perishable. Also known as the "Game Experience"

Sporting Events

400

Identifying and selecting people based on lifestyle and values.

Psychographic Segmentation

400

Global practices that reduce harm to the environment, like recycling, using less plastic, or saving energy.

Eco-Friendliness

400

Which trend that we learned about in class is connected to the Latino/a community?

 

Diversity & Inclusion Trend

500

Companies like Pepsi & Coca Cola who market their products through sports are called

Non-Sports Marketers 

500

Identifying and selecting people based on rate of use and occasion response.

Behavioral Segmentation

500

Research papers or studies that provide data and insights about what’s happening in a specific field.

Industry Reports

500

What was the cell phone provider that sponsored the "Robot Umpire" strike zone?

T-Mobile


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