Nature of Sports
Target Marketing
Anything Trends
Trends
100
People that participate in events with rules and regulations.
Organized Participants
100
Identifying and selecting people based on physical and social characteristics.
Demographic segmentation
100
Our lesson this week focused on MLB. What does MLB stand for?
Major League Baseball
100
Which trend that we learned about in class is connected to the Automated Ball Strike System?
Technology or Technology in Sports
200
Stephen A Smith (ESPN) and Reggie Miller (NBA) are analysts who give customers what sports product?
Sports News/Sports Information/Sports Media
200
Identifying and selecting people based where they watch sporting events or games is called
Geographic Segmentation
200
Patterns or shifts in consumer behavior, preferences, and expectations.
Trends
200
Which trend that we learned about in class is connected to the Chicago White Sox?
Mental Health & Wellness or Mental Health
300
Advertisements for the Super Bowl, the FIFA World Cup, and the NBA Finals are examples of what type of marketing?
Sports or Event Marketing
300
Identifying and selecting people based on lifestyle and values.
Psychographic Segmentation
300
Something that becomes very popular for a short time.
Fad
300
Which trend that we learned about in class is connected to the San Francisco Giants?
NEED BOTH WORDS!!!
Eco Friendliness & Sustainability or Earth Day
400
Which sports consumer must be present for the sporting event to take place?
Athletes or Participants
400
Identifying and selecting people based on rate of use and occasion response.
Behavioral Segmentation
400
What was the name of the song at the beginning of the lesson for the MLB Hype Video?
Can't Hold Us
400
Which trend that we learned about in class is connected to the Cleveland Guardians?
NEED BOTH WORDS!!!
Inclusion & Diversity
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500
Tangible items that can be stored. Customers can purchase these items at events.
Sporting Goods
500
What are the two types of Target Marketing activities?
Mass & Segment Marketing
500
Research papers or studies that provide data and insights about what’s happening in a specific field.
Industry Reports
500
What was the cell phone provider that sponsored the ABS strike zone?
T-Mobile
