Nature of Sports
Target Marketing
Trends (Graphic Organizer)
Trends
100
People that participate in events with rules and regulations
Organized Participants
100
What are the two types of Target Marketing activities?
Mass & Segment Marketing
100
This symbol is used on social media to group posts and make them easier to find.
Hashtag (#)
100
Which trend that we learned about in class is connected to Robot Umpires, VR Headsets, Wearable tech in sports?
Technology in Sports Trend
200
Which sports consumer must be present for the sporting event to take place?
Athletes or Participants
200
Identifying and selecting people based on physical and social characteristics.
Demographic segmentation
200
Patterns or shifts in consumer behavior, preferences, and expectations.
Trends
200
Which trend that we learned about in class is connected to the Chicago White Sox?
(Mental) Health & Wellness Trend
300
Businesses who pay to have their name associated with the event.
Sponsors
300
Identifying and selecting people based where they watch sporting events or games is called
Geographic Segmentation
300
Something that becomes very popular for a short time but usually fades away quickly.
Fad
300
Which trend that we learned about in class is connected to the San Francisco Giants?
Eco Friendliness & Sustainability Trend
400
It's Intangible and Perishable. Also known as the "Game Experience"
Sporting Events
400
Identifying and selecting people based on lifestyle and values.
Psychographic Segmentation
400
Global practices that reduce harm to the environment, like recycling, using less plastic, or saving energy.
Eco-Friendliness
400
Which trend that we learned about in class is connected to the Latino/a community?
Diversity & Inclusion Trend
500
Companies like Pepsi & Coca Cola who market their products through sports are called
Non-Sports Marketers
500
Identifying and selecting people based on rate of use and occasion response.
Behavioral Segmentation
500
Research papers or studies that provide data and insights about what’s happening in a specific field.
Industry Reports
500
What was the cell phone provider that sponsored the "Robot Umpire" strike zone?
T-Mobile