New Money
New Accounts
Campaigns
GRE
100

What are the four points for a new money tag?

Where the assets are coming from

How Much

Next Steps

How it was indentified

100

How long is a New Accounts tag good for?

56 Days

100

Today is 9/15/2025. You get a call from Mr. Jones, he is interested in opening a new account. You check CMC and notice that another Premium rep, Harry, called the client on 9/12/2025 for a campaign, and has left their ext in CMC. Do you need to reach out to Harry?

Yes- you need to follow ROE.

100

How long is a GRE tag good for?

1 Year

200

How long is a standard New Money tag good for?

4 Fridays.

200

What do you need in order to tag a new account?

We need to discuss the product with the client and the client cannot say no!
200

What tool do we need to use in CMC when dialing campaign calls?

May I Call

200

What are the minimums for a GWIM Referral? Private Bank?

$250k & $3 Million

300

You are speaking with Mr. Smith, and discover that he is wiring funds in from Wells Fargo. You review CMC and see that there is a 22 tag from a Field FSA for an unrelated transfer. Are you able to tag the account for the new money?

Yes- we do not compete with the field.

300

If an account was tagged on 8/25/25, what day could you add a new tag account without violating ROE?

10/01/25

300

If you make a campaign call on October 3rd, what day is your ROE window closed?

October 10th.

300

What disclosures do you need to read in order to submit a GRE Referral?

Consent to Call - You agree to being contacted by a Bank of America and/or Merrill employee at any number or email address we have on file for you regarding Investing, regardless of any do not call, do not email, or other privacy choice(s) you may have previously expressed. This consent is in effect for 90 days and may be revoked by you at any time prior to expiration.

400

How you do update a New Money tag?

1. Click on opportunity

2. Click one of the pencils to edit.

3. Enter note in comments section.

4. Save.


400

You are speaking with a client and find out that they have recently changed jobs, and want to rollover funds to an IRA at Merrill. He does not have an IRA, and Susie Smith has a 00 tag on the account for an unrelated transfer. She tagged the account 7 days ago. What steps must you follow before you can add an 06 tag?

1. Call Susie's extension and allow the phone to ring 5 times. 

2. Offer a call back from Susie when she is available.  

3. IF the client refuses a call back, email Susie, copying both of your managers recapping the conversation and that you have tagged the account by EOD.

400

You are speaking with Joe Client on a Campaign call, and find out that he has a 500k brokerage account at Fidelity. (He only has an IRA at Merrill).

After some conversation you find out that he is not comfortable picking his investments and would like some assistance. You get him connected to NFSA. What Tags do you need to put on the account?

New Account, New Money & MECS - Deepening (09)

400

How do we differentiate a GWIM referral & Private Bank?

Leave specific notes in the comment section that states the client is looking to speak with a PB Representative.

500

What do you need for a 'long term' New Money tag?

1. 4 Points

2. Manager Approval

3. Lasts for 6 months.

4. Still need to update tag every 4th Friday.

500

If you help a client open an account over the phone and they open the account before you tag the account, will you still get credit?

Yes, if the account is opened the same day and we add a New Accounts tag, we will get credit.

500

Can you call out to a client whom is already tagged for New Money and try to add a New Accounts tag?

Yes, but you must follow ROE. You must call that rep's extension, offer a call back, send ROE email to rep, and client has to agree to continue working with you.
500

If someone has a GRE tag, can we add a New Money or New Accounts tag?

Yes, but you have to follow ROE.

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