About Sam
This company is a full service digital consulting agency, specializing in all things technology-related for your business.
What is OLI Digital Consulting?
These three main categories of SEO work together to help a website rank well in search and AI results.
What are on-page, off-page, and technical SEO?
This free tool is used to track website traffic, user behavior, and conversions so businesses can understand what’s actually working.
What is Google Analytics (GA4)?
This is a key part of OLI’s website development process, ensuring the business owner and OLI work together to build a site that truly represents the business.
What is collaboration?
A successful website isn’t built in isolation. Collaboration means working closely with the business owner to understand their goals, customers, and brand, so the final website articulates your business, is effective for visitors, and aligned with how the business actually operates.
This document that defines your logo usage, colors, typography, and brand standards helps keep your business consistent.
What is a Brand Style Guide?
This is the University that Sam attended and graduated with a BS in Marketing.
What is the University of Tennessee Knoxville?
This SEO activity ensures a business’s name, address, and phone number are listed accurately and consistently across the web.
What is citation building?
This is the jargon used to explain valuable actions taken on a website.
What are conversions?
This search engine's advertising platform is the number one way businesses run online ads today, letting them show up at the top of search results when people look for their products or services.
What is Google Ads?
A complete visual identity starts with these three core logo deliverables, all included in OLI's base branding package.
What are a Primary Logo, Secondary Logo, and Brand Mark (or Watermark/Icon)?
Sam's favorite sport, is the only sport to have been played on the moon. Hint: Sam's not very good at
What is Golf?
This on-page SEO practice improves page speed, accessibility, and search visibility by properly sizing, naming, and tagging images.
What is image optimization?
This content management system powers over 40% of websites and is the platform OLI commonly builds on.
What is Wordpress?
This is how OLI views a properly built website—not just as an online presence, but as something that actively creates value for the business.
What is a digital asset?
A website should do more than exist. As a digital asset, it supports marketing, builds credibility, generates leads, and grows in value over time, just like any other business investment. When built correctly, it works for the business 24/7.
Besides looking professional, the main purpose of consistent branding is to build these two things with potential customers.
What are recognition and trust?
This NFL team is the only major professional sports franchise in the United States that is publicly owned by its fans. Also owned by Sam.
What is the Green Bay Packers?
This strategy, heavily endorsed by OLI, focuses on providing clear, useful information for users, not stuffing pages with keywords for search engines.
What is user-focused, high-quality content?
This all-in-one digital marketing platform is one of the primary tools OLI uses to research keywords, analyze competitors, and track website performance for clients.
What is SEMRush?
This type of website is fast, user-friendly, search-engine friendly, and designed to turn visitors into leads or customers.
A business changes its logo every few months, uses different colors on Facebook than on its website, and has mismatched marketing materials. This branding principle is missing.
What is brand consistency?
What are the 3 countries Sam has visited?
What are Italy, Central America, Ireland?
A business ranks #1 on Google, but no one clicks on its website. Improving this element can help increase traffic without changing its ranking.
What is the meta title and meta description
Rather than building every page from scratch, OLI often develops websites using this popular visual page builder for WordPress.
What is Divi?
A business owner says, "I'm getting plenty of website traffic, but my phone isn't ringing." This area of digital marketing focuses on turning more visitors into customers.
What is Conversion Rate Optimization?
Conversion Rate Optimization (CRO) is the process of improving your website so more visitors take action, like calling, filling out a form, or making a purchase. The goal is to generate more leads and customers from the traffic you're already getting.
Before creating a logo, a designer should first understand these four things about the business.
What are the company's goals, target audience, brand personality, and visual preferences?