Hershey Trivia
The PAPER
process
Name that
candy
2025 priorities
C-store facts
100

The first candy Milton Hershey Created? 

Caramel- Lancaster Caramel Company 1886

100

Call notes are included in this part of the process

Pre-call: checking past call notes

or

Recap: recording current call 

100

This brand is introducing filled bars in 2026?

Hershey

100

This is the top priority in our independent accounts

Distribution- Take 5

100

SNAP benefits make up this % in c-store sales (within 10%)

4% 

200

This was the #1 candy innovation item in 2025 across all manufacturers? 

Reese's Oreo 

200

2 dashboards used during P.A.P.E.R. Process

1. AMP Progress 2025

2. C-store landing page

3. Shipments tab

4. AMP distribution

5. CMG/Salty voids

6. Competitive hit list 

200

This brand is not owned by Hershey outside the United States

Rolo or Kit Kat- both owned by Nestle 

200

The Take 5 distribution process consists of what?

3 Top 75 

1 innovation

1 salty 

200

This pack-type pair best with hot food stations?

Standard bars 

300

This Hershey brand is expanding into spicy candy in 2026?

Jolly ranchers

300

The 3 segments we analyze during Assess the store? 

1. Chocolate

2. Sweets

3. Salty

300

This brand does 3 Billion in sales for Hershey

Reese

300

These 2 items are on the selling point in 7-Eleven 

Reese's king

Reese trees

300

An item sees  __ % lift when moved up a shelf in the planogram? 

10% 

400

Hershey most recently acquired these 2 brands?

Lesser Evil and Sour strips 

400

3 things we do during the pre-call process 

What is

1. Priorities

2. Business/data review

3. Past call notes

4. AMP Compliance

400

This brand features Floyd D. Duck 

Bubble Yum

400

7-Eleven is currently running this sales promotion through January 

1. Reese and Kit Kat King- Buy one get one 50% off

2. Standard 2/$4

400

What percentage of the candy set should be chocolate vs sweets? 

Chocolate: 80%

Sweets: 20% 

500

The name of the paper in the Hershey's kiss

Plume

500

What does P.A.P.E.R. stand for? 

What is:

P: Pre-call plan

A: Assess the store

P: Prioritize the call 

E: Execute the plan

R: Recap 


500

This is the #1 sweets innovation item in 2025

Jolly Rancher Ropes Blue raspberry
500

How many points does a store need to hit their 2025 AMP rebate?

350 points 

500

How much does it cost Hershey per TSA covered c-store call? 

$59

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