Initial
a global marketing company specialised in the organisation of physical and virtual projects dedicated to the C-level
What is Ortus Club?
2 scrapping tools we use at the Ortus Club
What is DNC
a set of questions that we encourage guests to answer before the event
What is Engagement Questions (EQs)
This person represents Ortus in a roundtable and makes sure to welcome everyone as the discussion starts
What is MOC
This is where you can find all the relevant information: internal/update documents, website link, Venues, Mods and number of attendees for every project.
What is State of Play (SOP)?
Something you should exclude when scraping data from Wiza
What is mobile number?
You receive an automatic email response with
“This person is no longer employed in this company.” The lead status is a
What is Unqualified?
An RSVP has called you a day before your event and said they can no longer join due to an emergency. What lead status are they now?
What is Dropped?
Purpose of probability score
To gauge which guests might drop, To predict how many guests will arrive, etc
These people are representatives of Ortus in charge of communicating and coordinating updates from the client to the guesting director and vice versa, essentially, they are the salespeople.
What is Client Director?
this type of research approach can be identified by using the "Current Job Title" Filter on Sales Nav
Targeted Research Approach
What do we call leads that are NOT targetted?
What is Cheekies?
What is Open Profile (OP) Campaign
a tab in our internal where we keep track of all our mass email send-outs and indicates how well and effective your send-outs are according to the number of your email engagements
What is Campaign Analytics?
This is a sheet shared with the client. It contains all the information that the client needs to know throughout the time that we are working on the project
What is Update Sheet?
What is Hubspot?
What is the difference between In Comm Passive Silver and In Comm Passive Gold?
Gold = moderators / clients
Silver = past guests
The maximum number of a Linkedin Connection Campaign in a week?
*mature accounts*
100 - 200 per week, depending on maturity
4 types of people that are present on the event day
MOC, Moderator, RSVPs/guests/accepted, client attendees, speaker/panelists, photographer, event helper
What is Blue book?
3 types of advanced research
What is deep dive, proposed companies and cheekies?
What do we call our top-targetted leads?
What is AS/A Star?
A campaign utilizing the connections of current Ortus members
IC Campaign
This person is a subject-matter expert who drives the conversation, discusses the key points, and makes sure everyone in the room during the event is engaged.
What is a moderator?