Life at Home
IKEA Trademark
IKEA Trade dress
People & Culture
Potpourri
100

These four dimensions help IKEA understand how people live.

Demographics

Psychographics

Geographics

Behaviors

100

Which of these logos are authorized versions?

ALL of these IKEA logos are authorized versions 

100

This Design approach is made up of 5 principles which are also used when developing our products

Democratic Design

100

Supporting a good life at work, working together, unleashing entrepreneurs, IKEA is Us are parts of this strategy.

The IKEA People Strategy

100

This report to gathers insights into how the many live in a market area.

Leader in Life at Home Report

200

Research performed by global and local markets to understand how the Many live

Home Visits

200

This entity handles and manages all IKEA trademark matters and other intellectual property rights.

Inter IKEA Systems B.V.

200

This process is about IKEA being a more than a Blue and Yellow building, but placing icons that enable a powerful first impression  

Create the Canvas

200

It's how we communicate: Verbally, visually, in writing, and maybe even body language. Advertising, public relations, corporate communication, exhibitions, product range, learning material, and yes, even in a simple email or a greeting in a store.

Tone of voice

200

Exclusively the IKEA store trade dress, on the front cover of the IKEA catalog, on IKEA co-worker clothing, and on blue and yellow IKEA shopping bags

IKEA Wordmark

300

A living situation that provides solutions for the most important people in the world.

Living with Children

300

 What year was the red and white logo created?


The red and white IKEA logo’s was introduced in 1981

300

Keeping IKEA's positive brand impact on people and the planet this code of conduct focuses on Sustainability and Supply.


iWAY

300

To give down-to-earth, straightforward people the possibility to grow, both as individuals and in their professional roles, so that together we will create a better everyday life for ourselves and our customers.

The IKEA People Idea

300

Food traditions and celebrations, a way of seeing the world, and how people interact have shaped the IKEA culture and values, IKEA Brand personality, and the IKEA tone of voice.


Swedish Origins

M
e
n
u