Pathos, ethos, logos
We need to raise awareness about mental health to help children and teens who are suffering. Look at this video showing their pain.
pathos
Name the technique used in this argument:
Our family should go on vacation to Disneyworld.My friend, Clara, went to Disneyworld last year and she loved every minute of it, calling it the best family vacation she ever took.
Expert Evidence or personal authority
If you are discussing the issue of police brutality, a police sergeant would be this type of expert:
observer
Thoughts and actions
Why is it important to understand target audience for a piece of writing?
It helps target specific persuasive techniques.
Have you noticed that a lot of kids at school are wearing Puma sweatshirts? Maybe I should get one.
Ethos
Name the technique used:
Government spending on infrastructure such as roads and bridges will boost the economy. During the Great Depression, Roosevelt’s New Deal employed thousands of Americans building bridges that still exist today.
Historical comparison
This type of expert usually works out of a university non-profit organization.
Researcher
Public service announcement
Cartoons in ads are usually targeting what demographic?
Children
Pathos, ethos, or logos:
The veterinarian says that an Australian shepherd is the perfect match for our active family.
Ethos
Name the technique used:
We need to create less air pollution. Since 2020, air pollution has increased in this area by 2%.
What type of figurative language is used in this example:
We need to help the hungry to heighten our humanity.
A claim containers two parts--what are they?
A topic and a position
Graphs, diagrams, and math are most likely targeting what type of audience and why?
Adults, the highly educated, etc.
Pathos, ethos or logos:
More than one hundred peer –reviewed studies have been conducted in the last decade, and none of them indicate that this is an effective cure for hair loss.
Logos
Name the technique used:
We need to save the polar bears. They are like babies that cannot take care of themselves and need our help.
This type of expert often associated with anecdotes because they are tied to individual experience
personal authority
Call to Action
Name three elements that would change in a piece of persuasive writing based on the audience.
word choice, images, vocabulary, topic, people, etc.
Name the Greek philosopher that came up with pathos, ethos, and logos
Aristotle
Name the technique used:
America should abandon the use of an Electoral College and elect presidents by popular vote. Other democratic countries, including England, elect leaders by popular vote.
Comparison to Peers
What type of figurative language is used in this example:
Gun control is an issue Congress has discussed a million times, yet progress is never truly made.
Hyperbole
Counter-claim
Explain an audience an ethos based advertisement using baseball player Juan Soto would NOT work on and why
Someone who doesn't know baseball. Someone who is not a fan.