Persuasive Writing
Persuasive Techniques*
Persuasive Techniques
Identify the Persuasive Technique
100

The goal of an ad is to...

persuade or convince you to buy or use the product.

100

excessive and insincere praise, given especially to further one's own interests ....

Flattery

100
Using the same words or phrases multiple times is called...

Repetition

100

List one persuasive technique in the sentence below.

"We must take action to stop climate change!"

Call to Action

Inclusive Language

200

The goal of persuasive writing is to...

Persuade the reader to agree with your opinion or change their mind about something

200

A psychological and social phenomenon where individuals or groups adopt behaviors, beliefs, or support trends ....

Band Wagoning

200

Language that makes us feel something is called...

Emotive Language 

Pathos

200

Identify a persuasive technique in the sentence below:

"According to a Professor Liesing 76% of all facts on the internet are made up"

Reference to Experts

Facts/statistics

Evidence

Ethos/Logos

300

The two different sides in an argument are called...

for and against

affirmative and negative

argument and counterargument

300

Vague, emotionally appealing words or phrases used in advertising or other promotions to highlight a cause, product, or candidate without providing substantive evidence or details

Glittering Generalities
300

Another word for an exaggeration is called a...

Hyperbole

300

Identify a persuasive technique in the sentence below:

"The government's policies are pathetic and what the country needs is change!"

Attacks

Emotive Language

Pathos

400

The writer or author's opinion on an issue is called the...

Tone, Stance, Contention, or Purpose

400

A question that does not need an answer is called a...

Rhetorical Question

400

A quote from someone knowledgeable in the issue is called...

Reference to Experts
Expert Opinion

Ethos

400

Identify a persuasive technique in the sentence below:

"In my personal experience, I've only had wonderful experiences at Brentwood!"

Praise

Anecdote

500

Something is considered in an "issue" when...

It has two or more sides to discuss.

Is a topic of debate or importance amongst a group of people.

500

Another name for a personal story is called a...

Anecdote

500

When we only present one side of the issue and ignore the other, it is called...

Bias

500

Identify a persuasive technique in the sentence below:

"They are monsters for what they have done to small businesses!"

Hyperbole

Exclusive Language

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