Pathos
This is a short account or story.
Anecdote
When you use someone who is reputable and knows a lot about what you're arguing about
Expert opinion
Logos relies on this.
Logic or reasoning.
This problem has created a crisis in care homes.
Alliteration
Less time on screen means more face-to-face conversations and shared activities, fostering a supportive and loving environment at home.
Appeal to Family Values
Authors use anecdotes or expert opinion to make their arguments sound this way.
Credible or Believable
70% of the earth is water
Statistics
Our company prides itself on being environmentally friendly and ethically responsible. Why would you want to go with anyone else?
Rhetorical Question
Inclusive language
This technique questions someone's credibility
Ethos
What do you need to support your argument?
Facts and evidence
Every night I scroll through Instagram reels for two hours because I can't stop doomscrolling. And, like most people, I go straight to the comments. That's where my descent into oblivion began, and that's why social media should be banned.
Anecdote
Millions wake up every day without a roof over their head, unsure of where their next meal will come from.
Appeal to sympathy
"Our company prides itself on being environmentally friendly and ethically responsible" is an appeal to ____________
Appeal to morals
Where does the most accurate research and facts come from?
Scientific data
Car safety has increased dramatically over the last six decades with seatbelts and airbags accounting for 96% of lives saved on our roads.
Evidence (statistics)
The intended effect of Pathos on the audience.
Bring an emotional response and be sympathetic to arguments
This branch of thinking about right and wrong
Ethics
Switching to energy-efficient appliances can save you a significant amount of money on your energy bills. For example, an energy-efficient refrigerator uses up to 40% less energy than a standard model
Appeal to hip-pocket
School should finish at 2pm so we have more time to relax, more time to rest, and more time to study.
Two techniques.
Rule of three and repetition