Mercedes Moments
Know the Competition
Marketing Madness
100

This iconic Mercedes-Benz symbol represents the company's ambition to dominate transportation on land, sea, and air.

What is the Three-Pointed Star?

100

This luxury automaker has spent decades marketing itself as "The Ultimate Driving Machine."

What is BMW?

100

This sales campaign formerly known as Dream Days went live on June 2nd. 

What is Welcome Home?

200

Complete this famous Mercedes-Benz brand promise: "The Best or _____."

What is Nothing?

200

The phrase "Progress Through Technology," belongs to this German automaker.

What is Audi?

200

This conquesting audience consists of potential defectors from Volvo, Cadillac, Land Rover, Porsche, Jaguar, or Genesis.

What is "The Unexpected"? 

300

This life-saving safety feature was first introduced by Mercedes in production vehicles in the early 1980s and is now found in virtually every car on the road.

What is an airbag?

300

This luxury brand launched in the United States in 1989 with a campaign centered on perfection, including a famous commercial featuring champagne glasses balanced on a moving vehicle.

What is Lexus?

300

These two dates for planning PI24 have appeared on so many calendars, emails, and PowerPoint slides that everyone in this room should know them by heart.

What are October 6th and 7th?

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