Use Your Words
This term refers to when a Pinner interacts with a Pin. This can be done by saving, swiping, commenting, clicking, viewing a video, etc.
What is “Engagement”?
A targeting lever that focuses on what Pinners are searching for.
What keyword targeting?
This is what determines the length of time that Pinterest gets credit for driving a conversion.
What is attribution?
What is the recommended ratio for our Pins
2:3 or 1000x1500
This term describes the role that oversees an entire function.
What is a Function Lead?
This is what is counted when an ad is at least 50% in view for two consecutive seconds.
What is a view?
This type of retargeting is used to reach people that have previously visited an Advertiser’s website within a specific timeframe
What is Site-Visitor Retargeting
What do the three windows in an attribution window represent
Click, Engagement, View
This usually has a single product with a plain, white background.
What is a shopping pin?
This is the email you would reach out to if you had a problem with your Okta not working.
What is helpdesk@pinterest.com?
This is when a Pinner clicks on an ad and is taken to a destination URL off of Pinterest. (Think two-tap)
What is “Outbound Click”?
These four names would be used to describe the four types of audience lists we can create on Pinterest.
What are Site Visitor Retargeting, Engagement Retargeting, Actalike Audiences, and Customer Lists?
What is the default attribution window?
30/30/30
Examples of this could be, “Shop Now,” “Buy Here,” or “Book Today.”
What is a Call to Action
This is the name of our office building.
What is AM CAN (or American Canary).
This term describes how long we take to get back to someone - usually 24 hours.
What is our SLA?
This is what allows us to create audiences and track activities on an Advertisers site (off Pinterest metrics) that we can then use to optimize targeting.
What is the Pinterest Tag?
What is the best attribution window for Pinterest?
60/60/60
These are some of the things our Creative Team needs in order to build pins for Advertisers.
What are brand guidelines, fonts, raw assets, etc.?
The name of the people/person that taught you about Pinterest Narrative.
Who are Matthew Czech & Anthony Schmitz?
This describes how much an advertiser is willing to pay for a specific action.
What is a bid?
This behavioral targeting lever takes into account things such as the Pin itself, the description, as well as the Pin and board name.
What is Expanded Targeting
The attribution window that takes into account how Pinterest works, how the average Pinner is shopping, the advertiser’s sale cycle, and what the advertiser knows about how their advertiser behaves.
The right/correct attribution window.
(It will be different for each advertiser.)
These types of Pins do not have a save button potentially due to limited time products or releases.
What are removable pins?
What did we go virtual