MISC
By 2028, what is the continuing education market expected to reach?
$93 BILLION
Which persona’s motivation is to enhance/gain knowledge and skills to return to their previous field or a different career path?
RETURN TO EMPLOYMENT
How many days make up the new outreach strategy?
28
I recognize that… I understand that… It makes sense that… Some of our students have expressed the same concern
Are examples of how to show you are listening to the student and fall under which word of the Acronym ACR?
ACKNOWLEDGE
Delaying the decision to update skills can lead to longer periods of ___________________, which may reinforce self-doubt and financial strain
EXTENDED UNEMPLOYMENT
When talking to a student - summarizing key points, being in the moment, asking open-ended questions, and not making assumptions are all components of what?
ACTIVE LISTENING
Which persona’s motivation is to acquire new skills and stay updated on industry trends to do their job?
DO MY JOB
What mode(s) of contact are used on the 28th day?
CALL WITH VOICEMAIL & EMAIL
Is it because…? Is your concern that...? Can you explain that a little more for me? What does (expressed concern) mean for you?
The above all examples of how an ER may _____________ the student's true concern.
CLARIFY
In fields where ______________ are common, having outdated skills can make individuals more susceptible to being replaced by more qualified candidates
LAYOFFS
When calling a student, a good rule of thumb is to keep your intro under how many seconds?
FIVE
Which persona’s motivation is to advance within their field and/or increase their earning potential?
IMPROVE MY CAREER
How many voicemails should be left according to the Outreach strategy?
FIVE
How much time do you think you’d need to devote to school? When would you like to get started in this career? What would change between now and when you are looking to start?
The above are strong questions to ask when a student tells the ER ________________.
I DO NOT HAVE THE TIME TO COMMIT RIGHT NOW.
"As industries evolve, the longer someone stays out of the workforce, the more challenging it becomes to regain the skills and knowledge necessary to compete" is known as what?
WIDENING THE SKILLS GAP
• Understanding the landscape of continuing education • Gaining insight into our personas • Building rapport and becoming a trusted advisor • Asking open ended questions • Sharing stories and successes
These are all keys to ___________?
CONSULTATIVE SELLING
Which persona’s motivation is financial needs or aligning their career with their passions and interests?
CHANGE MY CAREER
in total, how many emails should be sent to the student?
SIX
Our students tell us… Students choose ed2go because.... Is there anything else preventing you from moving forward with your education?
The above are examples of how an ER would ______________.
RESPOND TO CONCERNS
This term refers to a lack of current skills that can restrict individuals to lower-paying/lower-status roles limiting financial independence and job satisfaction.
LIMITED CAREER MOBILITY
How many students has ed2go served since being founded in 1997?
4.5 MILLION
Obtaining a student's relevant skills, defining a transition path, and overcoming financial and time constraints are the goals for which persona?
CHANGE MY CAREER
In total, how many SMS/text messages should be sent to the student?
FOUR
If time permits, what should an ER do when addressing any/every common fear or concern of the student?
SHARE A RELEVANT STUDENT STORY
This term describes "Remaining in a less desirable role may mean continuing with skills that are becoming outdated, limiting the ability to pivot to new opportunities later"
SKILLS OBSOLESCENCE