Acronyms
EOD
What is end of day?
🍴🛣️
What is Fork on a Road?
Where is Prof. Zupp from
What is New Jersey?
This tool is often used by project managers to track progress and ensure deadlines are met
What is gantt chart?
The square root of 121?
B2B
What is Business-to-business?
🚧⚪️🚦🚗
What is MassDOT?
Where did Prof. Zupp get his Bachelor's degree?
What is Boston University?
This is a key factor in setting expectations and delivering the project on time and within budget
What is effective communication?
What was the name of the college that is now known as BU's Fenway Campus?
What is Wheelock College?
SWOT
What is strengths, opportunities, weaknesses, threats?
💿📹📸🖥️
What is the Wareham Media?
Name TWO ad agencies Professor Zupp worked at?
What is BBDO, Ogilvy, Publicis and R/GA?
During this phase, project managers execute the project plan, allocate tasks, and monitor progress against the plan
What is the execution phase?
This planet is known as the "red planet"
What is Mars?
AIDA
What is Attention/Awareness, Interest, Desire, Action?
👩🏼🧑🔬🎦
What is the Geena Davis Institute?
What ad campaign did Prof. Zupp win an Emmy for?
What is "Love Has No Labels?"
This refers to the specific outcomes or products that must be completed and delivered at the end of an advertising project
What are deliverables?
Which film won the Academy Award for Best Picture in 2019?
What is Parasite?
KPI
What is key performance indicators?
🏨👨🍳🎙️🐶
What is BU School of Hospitality?
What client(s) did Prof. Zupp have when he was in AdLab? (100 extra pts if you get both)
What is US Coast Guard & Special Olympics National Wheelchair Championships?
This is the practice of setting clear expectations, roles, and responsibilities for each team member to ensure effective collaboration in an advertising project
What is team alignment?
Who produced the songs "Perfect" - Ed Sheeran, "Hot n Cold" - Katy Perry, "Dynamite" - Taio Cruz, "Diamonds" - Rhianna, and "Payphone" Maroon 5?
Who is Benny Blanco?