Branding
products owned by and created for large retailers
Private Label Brands
What is a product?
Good or service
Why does Miss Martin hate Veggies?
They don't have flavor
What is the formula for KEYSTONE PRICING METHOD?
Cost x 2
The quantity of goods and services
Supply
Typically lack a recognizable name
Generic brands
The process of making decisions about features and benefits that will help a product be successful and about managing the product throughout its life cycle
Product Planning
How many siblings does Miss Martin have?
What is the formula for RETURN ON INVESTMENT?
Net Profit divided by total Assets
The quantity of goods the customer is willing to purchase
Demand
Brand promise, brand consistency, perception of brand images are...
Intangible Brand Elements
The process of making decisions about features and benefits that will help a product be successful and about managing the product throughout its life cycle
Product Mix Strategy
What's Miss Martin's favorite color
Purple
What is the formula for BREAK EVEN POINT?
Cost x # of units divided by the selling price
What is the top dairy producing county?
Tulare County
What are the 4 elements of a tangible brand?
Name
Graphics
Packaging
Tagline/ Slogan
The number of product items within a product line
Product Depth
What is your favorite movie
ATL
What is the formula for PERCENTAGE MARKUP?
Which state is the top agriculture producing state?
California
What type of brands are... Uggs, Ritz, Cover Girl
National Brands
The specific model, color, or size of the products in a line
Product Item
What is Miss Martin's middle name?
Alexandrea Dale
What is the formula for DOLLAR MARKUP?
DOLLAR MARK UP + COST
Which city is considered the raisin capital of the world?
Selma