Boards and Battlecards
Name one-way Klue can organize content by product lines in Klue.
(I would dig deeper on this to clarify) You can! The nice thing about the Filters for our Alerts is you are able to organize by category and we do have different product tags to sort by. The other thing you can do is under Alerts set up specific rules if for example you only wanted to know about Apple's iPad's or MacBook you could create a rule that any news must include one of those products. OR You are able to edit your groupings of boards to ensure they're organized into categories that make sense for your business.
What are your sources? Name 5.
If it's publicly available on the web, we'll pull it. We scrape the web from millions of sources including blog posts, articles, news releases, reviews and webpages you wish to monitor.
How often is Klue scraping for websites changes?
Klue scrapes the web for website changes daily.
Name 2 ways I can send out the Intel Digest?
Slack, Email, Chat
Yes, it can be sent out through a slack channel. We've seen clients do it through a competitive intel chat and it would then be visible to all on the channel. (NOTE TO SELF: Can't measure click thru this way)
Add a competitor board with automated data cards + explain why it matters.
Allows you to track any competitors by their website. We don't limit how many competitors so you can track anyone you want and stay up to date to increase win rates. Unlimited boards is unique to Klue
What is an automated data card?
We pull up 30 automated data cards from the web. When you onboard you will have automated data templates that our team will pull for you. Financial data, whats in the news, whats happening on their website, social media, employee growth comparison -Templates from actions bar brings in the automated cards and the customer cards -CARDS CONTAIN COMPETITIVE INSIGHTS IN DIGESTABLE FORMAT
How many times a day is Klue scraping the web for new alerts?
Klue scrapes the web millions of time a day so you're notified in real-time of news updates. (big differentiator as Crayon's often delayed)
What can I use to track new pages that are added to our competitors websites?
Yes you can (through RSS feed) and you can track as many web pages as you want within your competitor website. Our page monitoring services would not alert you if a page was added.
Whats the difference between the universal search vs feed search?
You have the option to search everything in Klue (e.g. boards, battlecards, news, etc) or to search within a particular category such as Feeds to narrow things down.
Create a new swimlane titled "Video" and add a video card with a Gong video embedded + why this matters?
Allows curators can organize and see the insights. Digestible content. Easy to build battlecards
What are two ways that current clients typically organize competitors on the dashboard?
Most clients typically organize by primary and secondary competitors but it really depends on your business, we have also seem them organized by product line competitors and geography if you have teams in multiple countries dealing with different competitors.
How do you respond to "why are there so many alerts?"
If you're feeling overwhelmed by alerts, we can work with you to clean them up with different rules and blocklisting domains that aren't of interest. The filters are also really helpful when you want to prioritize a particular source, type of content, topic or company.
What are 2 ways we can see webpage changes in Klue?
Image and Text compare
It can track every image or text change on the pages you set up to monitor or you can select to monitor only specific sections with our highlight functionality. Clients often like this because it filters out a lot of the noise that can come from minor updates to thinks like headers and footers.
How does Klue integrate with Microsoft Teams?
Iframe
We integrate with a number of tools and do offer iframe functionality and custom URL's for all of the content, which makes it easy to embed within most software programs. Happy to scope that out further if that's important to you.
Show Alert to Digest workflow + why it matters
Push news from alerts directly to the digest. Add content to share why it matters with the team. Digestible content for reps and execs to only learn what matters. Klue automates the collection of the digest and the summary of the article.
What happens if we leave Klue? Do we get all our battlecards/data back?
Our annual contracts do offer a 90 days notice out with pro-rated refund accordingly. At that time you would be able to export your data and materials as well.
Is there a way to see historical data in Alerts? If so, when.
It will only be starting today, however those automated data cards on the company boards will pull in historical information. How were you hoping to use historical data?
What does Klue's reporting measure?
Can see what people are looking at down to a battlecard level, can see what people are searching, digest interaction. Sent to you weekly so you can see what groups are engaging the most, most popular content and who is coming up the most.
Name 1 reason companies use Klue instead of internal intranet to house competitive intel?
We have had other clients with other internal systems in the past and what typically brings these clients to Klue is they aren't seeing a high level of adoption of the resources because they are challenging to find in seconds and often become outdated. Our technical integrations and universal search mean your users can quickly find exactly what they need when they need it and easily share intel and feedback to help strengthen your materials. We can also be the supercharged compete section within your Intranet, similar to what we did with Highspot.
Send Snowflake pricing into Klue from the Chrome Extension + why this matters
Unique to Klue. Crayon can't do this
Will Klue help me build my battlecards?
Yes - our support team will be there to guide you every step of the way. We also have a services team who can offer battlecard teardowns
What search logic does the rules composer follow?
Boolean - The rules composer allows you to set special alert rules per board. The rule composer follows boolean search rules, meaning by default when you create a board it will follow that competitor name but you can then add additional rules around what it must include and must not include. For example, if you're wanting to only follow a specific product you could ensure that your Apple alert must include iPhone.
How much time should I spend in Klue?
Good question! Once curators get up and going, we usually say about 5 minutes a day for monitoring alerts, 20 minutes to 1 hour a week for the digest and a few hours a month for updating battlecard materials. We recommend about a day a quarter to do the actual reporting and plan for the next quarter, which can be spread out over a few people.
If someone tags a competitor in SFDC that we don't have content built on what happens?
Our team can work with you on your SFDC integration to ensure you're capturing competitor fields. In this case they wouldn't receive a battlecard prompt but you would still receive the SF data letting you know so that you can determine if it would be worthwhile to create content for that competitor, or at least start monitoring them if not already. We do see some clients early in onboarding rolling out competitor boards in a phased approach and using sales insights and reports to help them prioritize.
Demo the SFDC integration including win/loss cards and analytics + why this matters
Unique to Klye. Analytics on who is winning deals down to the user level and against which competitors.