Data Fusion
Placer.AI
Process 101
General
100

True or False: We can provide conversion tracking for CTV

False

100

Which of the following verticals would be a good use case for a Placer.AI report?

A) eCommerce Store 

B) Car Dealership

C) Business located in a high rise building

D) General Contractor 

B) Car Dealership

100

It's Tuesday; you have a question for an upcoming client recap call on Friday. When do you need to submit your question by?

A) At least 48 hours prior to the meeting

B) 90 minutes prior the meeting

C) 5 Days prior to the meeting

A) At least 48 hours prior to the meeting

100

Which SilverBack employee has the new title of "Professor"?

Seattle Stender 

200

What is the standard setup time for a new DFM Client?

5 Days

200

What is the correct spelling/pronunciation of Placer.AI?

A) Pacer.AI

B) Placer.AI

200

How often should you be logging into the Gorilla Gauge?

A) One a Month, just prior to the Monthly Accounts Meeting. 

B) When a client calls to complain about lack of traffic

C) At LEAST twice a week.

C) At LEAST twice a week.

You should be checking your clients results against their goals and objectives for the month. 

200

How far back does Placer.AI data go?

A) 3 Years

B) The Year John Costanza Was Born

C) 2017

C) 2017

300

"Seed - Display" is a what?

A) Campaign

B) Ad Group

C) Audience

B) Ad Group

300

Who should you reach out to for a Placer report?

A) Matt

B) Yourself

C) Melissa

D) Jeff Cossar

B) Yourself.

If you have questions you can reach out to Matt or John OR directly to our Placer.AI rep Nick Christiansen

300

A client has a slow weekend, is it time to make immediate changes to their Data Fusion Campaign?

No.

300

Who do I reach out to if my client has a GA4 problem?

A) Anna Johnson

B) Matt Wilson

C) Reunion Marketing

D) Clickvoyant 

B) Matt Wilson

400

How is the success of a CTV branding campaign measured?

Let's discuss!

400

How often should you pull a Placer.AI report for a client?

A) Every month

B) Quarterly

C) Completely depends on the clients situation, temperature or upsell opportunities

C) Completely depends on the clients situation, temperature or upsell opportunities

400

A client normally sends their creatives in towards the end of the month. Which of the following is the best course of action to take in order to maximize their campaign results?

A) Ask Cady to extend the flight dates of their existing creative.

B) Wait for new creative to come in as DFM is typically capable of spending budget in full in a short amount of time.

C) Ask client to create an evergreen spot to run early in the month.

D) Not run anything until the creative comes in 

C) Ask client to create an evergreen creative to run early in the month.

400

Name a few use cases for Placer.AI


Let's discuss!

500

"2024 - DFM - CTV" is a what?

A) Advertiser

B) Campaign

C) Ad Group

B) Campaign 

500

Placer.AI reports are based on what type of data?

A) Deterministic

B) Probabilistic

C) Both

C) Both

500

When should I join the bi-weekly reunion check-in?

A) Never

B) Every week

C) When I have an issue or question regarding my clients SEO performance.

C) When I have an issue or question regarding my clients SEO performance.

500

Who is the newly appointment city council representative in Omaha Nebraska Ward 3?

Jeff Jensen 

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