Advertising
Aida Model
100

is used to inform, persuade or remind customers about a specific product, company or idea

What is Advertising 

100

Is what the first A in Aida is

What is Attention or Awareness

200

Includes, Print, Broadcast, the internet, outdoor and transit, product

What is Advertising Media 

200

Is what I stand for in Aida

What is Interest

300

Consists of special events, activities and discounts which stimulate sales

What is Sales Promotions

300

Is what the D in Aida stand for

What is Desire

400

Involve a business contributing money, goods or services to an organization or event in order to gain the publicity related to it

What is Sponsorships

400

What is the second A in Aida stand for

What is Action

500

Are used to announce something of value or attract positive news attention

What is News Releases

500

is used by many in product promotion and is an acronym which stands for attention/awareness, interest, desire, action, 

What is The Aida Model

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