Marketing Ch1
The combination of all of the factors that go into creating, developing and selling a product are.
What is the Marketing Mix
A menu that serves its entire menu 24 hours a day
California Menu
What is the process in which milk or eggs are heated to kill micro organisms and prevent spoilage
Pasteurization
What is an example of a Seed Vegetable and an example of a Stem Vegetable?
Corn or peas / and Asparagus or Celery
Practices that meet current resource needs without compromising the ability to meet future needs. Also using resources today in a way that does not hurt future needs.
Sustainability
Target Marketing
What method is used to calculate a menu price based on a percentage of cost of the food?
example FC $3.00 / .30 (30%) = $10
Food Cost Percentage Method
What is the process of adding cultures and heating to 110 for several hours causing a sour flavor.
Fermentation
A dried or fresh fruit that is simmered in a syrup then served either warm or cold.
Compote
A simple sugar that is the primary source of energy. Supplying energy to the brain and nervous system.
Fruits, vegetables, honey.
Glucose
The Steps to sell a product or service including
1 Research the Market, 2 Establish Objectives, 3 Develop a Marketing Strategy, 4 Implement an Action Plan, 5 Evaluate / Modify the Action Plan
Marketing Plan
What is the process that analyzes the which items are selling and which are profitable
Menu Engineering
Continental Breakfast
A traditional appetizer of raw vegetables often including a dipping sauce.
Crudites
There are 22 of these in foods. 9 of them must be consumed each day. They are the building block of protein.
Amino Acid (Essential Amino Acids)
Strengths, Weaknesses, Opportunities and Threats.
Also referred to as situational assessment.
Sale mix analysis consists of four categories used to identify the overall profitability of menu items as identified through menu engineering. What are the four categories? example popular and profitable
Stars, Dogs, Puzzles, Plow Horse
American Breakfast
A technique of sauteing grains before simmering in a liquid until al dente.
Pilaf
Two or more incomplete proteins that together provide adequate amounts of essential amino acids. Examples
Mac & Cheese or Rice & Beans
Complementary Proteins
The Product service mix, Presentation mix, and communication mix make up what?
Contemporary Marketing Mix
When figuring food cost, what is name given to the cost for items that are included in the production or serving of dishes that would be "free" such as seasoning or crackers.
Q Factor
What type of breakfast is an elaborate plating including black pudding and beans then served at the table by a host?
English Breakfast
Edible seeds from pod producing plants.
Beans, peas, lentils, nuts, and seeds.
Legumes
What does Organic mean?
Reference to products produced without synthetic fertilizer or pesticide. Also indicate any organic animals have not been treated with growth hormones or antibiotics.