Who's Who?
Method to the Madness
Condition
Impossible
It's all Relative
Fear Not!
100

This psychologist is considered the founder of behaviorism and emphasized observable behavior.

John B. Watson

100

In an experiment, this is the variable researchers deliberately manipulate.

Independant Variable (IV)

100

Repeated exposure to a harmless sound causes you to notice it less over time (like live near an airport).

Habituation

100

The process of developing a conditioned response through stimulus pairings is called this.

Acquisition

100

Watson and Rayner conducted this famous experiment to demonstrate conditioned fear in an infant.

The Little Albert Experiment

200

This psychologist proposed that people learn new behaviors, attitudes, and emotional reactions by observing and imitating others

Albert Bandura

200

Defining procrastination as the number of minutes between an intended study time and actually beginning to study is an example of this.

Operational Definition

200

This is a relatively simple automatic stimulus–response relation (like a startle response to a loud noise).

Reflex

200

The taco truck stops selling tacos but continues playing its jingle. Eventually, the jingle no longer produces anticipation.

Extinction

200

With Little Albert, the loud frightening noise served as this component of classical conditioning.

Unconditioned Stimulus (US)

300

This psychologist emphasized how consequences strengthen or weaken behavior.

B. F. Skinner

300

A researcher records how many times a student checks their phone during class. This is the behavioral measure being used.

Frequency

300

In classical conditioning, a previously neutral stimulus that now elicits a learned response is called this.

Conditioned Stimulus (CS)

300

After several weeks without hearing the taco truck's jingle, the sound unexpectedly produces hunger again.

Spontaneous Recovery

300

A patient learns relaxation and gradually encounters increasingly feared situations.

Systematic Desensitization

400

This psychologist demonstrated latent learning and proposed cognitive maps.

Edward Tolman

400

Two researchers independently observe the same behavior and compare their recordings. They are evaluating this type of reliability.

Interobserver Reliability

400

This is the increase in responsiveness that can occur following repeated or intense stimulation.

Sensitization

400

Prof. McCollom develops anxiety around all elevators after a frightening experience in one elevator.

Stimulus Generalization

400

This model proposes that learning depends on the difference between expected and actual outcomes.

Rescorla-Wagner model

500

This type of conditioning focuses on associations between stimuli that elicit responses.

classical conditioning

500

This type of research study observes and records behavior; it does not establish causation.

Descriptive Research

500

Opponent-process theory proposes that this opposing emotional process becomes stronger with repeated exposure.

B-process

500

A previously established stimulus already predicts the US, preventing a new stimulus from acquiring much associative strength.

Blocking

500

Familiar drug-related environmental cues can elicit physiological reactions that oppose the drug's effects.

conditioned compensatory responses

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