Persuasion
What is the definition of "persuade"?
Cause (someone) to believe something, especially after a sustained effort
What is a personal statement?
A written description of one's achievements, interests, etc., included as part of an application for a job or a place at university or college.
Ethos is...
Credibility appeal
Give an example of ethos
Example:
Salena Gomez's makeup line must be good since she's so popular.
How can you identify ethos?
Credentials and Expertise
Reputation and Authority
Character and Integrity
Use of Reliable Sources
Tone and Language
Connection with the Audience
Consistency and Logic
What is the definition of "Counter argument"?
An argument or set of reasons put forward to oppose an idea or theory developed in another argument.
What is an effective way to start a personal statement.
Hook
Pathos is...
Emotional appeal
Give an example of pathos
Example:
Japan should no longer be on your bucket list because they have continued the barbaric practice of whaling
How can you identify pathos? Give 2.
Emotional Language
Vivid Imagery
Personal Stories, Quotes, Testimonials and Anecdotes
Appeal to Values and Beliefs
Dramatic Tone and Pacing
Visual and Sensory Details
What is the definition of "Rhetorical question"?
A question not intended to require an answer.
3 things that should be avoided in a personal statement.
Avoid clichés and generic statements.
Don’t repeat information found elsewhere in the application.
Avoid being overly modest or overly boastful.
Logos is...
Logical appeal
Give 2 examples of logos
Example:
You shouldn't smoke because 80% of lung cancer deaths are from those who smoke.
How can you identify kairos? Give 3.
Relevance
Urgency
Context
Emotional Impact
Adaptability
3 reasons why knowing your audience is important
Tailored Messaging, Building Trust, Addressing Objections, Emotional Connection, Effective Communication Channels, and Cultural Sensitivity
What is the purpose of a personal statement?
They provide a chance to showcase individuality and stand out from other applicants.
Kairos is...
Give 2 examples of kairos.
Example:
We need to care more about climate change because the point of 'no return' is coming soon.
Give 4 answers why ethos is important to persuasion.
Credibility
Trust
Authority
Character
Connection
3 traits that you can easily identify on a person to utilize in persuading them and how they are useful.
Age
Gender
Education
Occupation
Marital status
Parental status
Lifestyle
Hobbies/interests
Race (be careful with this one)
Socioeconomic status
3 tips for writing a personal statement.
Be honest and authentic.
Use specific examples to illustrate points.
Keep it concise and focused.
Proofread for grammar and spelling errors.
What's the difference between logos and ethos?
Ethos is more about who is saying it. Logos is about what is being said.
How can you identify logos? Give 3
Facts and Statistics
Logical Reasoning
Examples and Analogies
Expert Testimony and Quotes
Cause and Effect
Definitions and Explanations
Comparisons
Give 5 answers why pathos is important to persuasion.
Emotional Engagement
Human Connection
Memory and Retention
Motivating Action
Complementing Logos and Ethos