Sports PR Intro
A video guest attempted to give her best understanding of what Hannah does for work.
Who is Hannah's mom?
This is the driver to get your audience to read your release.
What is the headline?
This brand ran out of chicken in 2018.
This guest speaker loves the New York Jets and Manchester United.
Who is Matthew Scianitti?
When a press release lacks this, it is aiming to get general coverage - which is a PR no-no!
What is purpose?
This is the purpose of public relations.
What is developing a positive image of an organization and its brand?
This is where you can add all your contextual W's.
What is the body?
This NBA player received a lifetime ban from the league for violating the gambling policies.
Who is Jontay Porter?
A classroom guest interviewed this hockey player when he was going through a controversial time.
Who is Evander Kane?
This is when there is an overboard of details with no strong message delivered.
What is too long to get to the point?
This stem of PR would deal with the Calgary Flames.
What is Team PR?
These are only used in opportunities to add additional value and can be pulled directly for journalists.
What is the quote block?
This 9x WNBA All-Star was detained and arrested on smuggling charges by Russian customs officials.
Who is Brittney Griner?
This unusually-named draft assigned each group their topic for Assignment 2.
What is the 2024 Crisis Communications Draft?
A press release needs this element to give direction on what you want your audience to do.
What is a call-to-action?
This element of PR deals with putting out "fires".
What is crisis communications?
This is "the fine print".
What is the boiler plate?
After an offseason of accusations, this Argos player was suspended for the first nine games of the 2024 season.
Who is Chad Kelly?
Your instructor originally went to University for this program.
What is chemistry?
This is the linguistic style used for casual or informal communication.
What is colloquial language?
Guest Matthew Scianitti's main goal was to discuss this topic with the class.
What is the relationship between journalists and PR professionals?
This isn't very sexy but delivers key details to supplement the headline.
What is the subhead?
This 'American Hero' was banned from his iconic annual sporting event, for taking on a competitor's sponsorship.
Who is Joey Chestnut?
This was written when we learned why Melissa is afraid of chocolate milk. (Hint: it's an element of PR)
What is a bio?
This element of punctuation should only be used in quotes.
What is an exclamation point?