Who
Science of Signs
Medium
1
Considered as the Father of Semiotics. Give the complete name.
Ferdinand de/De Saussure
1
This sign or signifier or landmark has an official name. What is it?
Salakot Arch
2
Considered as the Father of the printing press, give the last name of this inventor that reconfigured the way we do publishing and mass reading.
Gutenberg
2
Write a negative signified for this sign:
corruption
contractor
under the table
what else?
3
Name at least one of the modern semioticians. Last names only.
Chomsky
Eco
Barthes
Baudrillard
3
Anak TV is a sign of an advocacy organization that promotes literacy and child-friendly content. If you are a semiotician, what design elements did you consider in creating this logo?
Color - dominantly blue
Font typology
Contrast - blue vs red
Center/Balance
Icon
Symbols - hands, TV, child, wifi, youtube
Sign/signified - anak meaning child in Malay/Filipino
3
According to Mirzoeff, graphicacy-based culture refers to photos, images or __________ rather than through text and words.
visualization
4
Semiotics and semiology essentially originated in this field of study.
Humanities
Linguistics
4
What is the denotation of this sign?
Coconut is a tropical fruit commonly grown in Southeast Asia.
Other definitions for consideration...
5
In the sociocultural lens, semiotics and symbolic interactionism view meaning making or communication as a form of...
construction
social ordering
social ordering
5
Name at least three (3) SIGNIFIERS in this image:
Vico Sotto
Man
Politician
City Mayor
City of Pasig official logo (symbol, icons)
City hall facade
(SHOULD BE SURFACE MEANING, NOT INTERPRETATIONS)
Barong Filipino