Who
Science of Signs
What
Signs of Science
Semiotics &
the Two Traditions
the Two Traditions
1
Considered as the father of Semiotics. Give his complete name.
Ferdinand de/De Saussure
1
This sign/signifier has an official name. What is it?
Salakot Arch
1
When writing personal or academic essays or in speaking, we aim to use concise words or achieve...
brevity
1
Meaning is made by using objects as “signs” in relation to other ...
signs
1
Write Yes, Kuya if the statement is True, write No, Ate if the statement is False:
Semiotics can be seen as both order and disorder.
Yes, Kuya.
2
Considered as the father of the printing press, give the last name of this inventor who reconfigured the way we do publishing and mass reading.
Gutenberg
2
Write a negative signified for this sign:
corruption
inefficient flood control project
contractor
under the table
money making
what else?
2
When we communicate information numbers, we use our accumulated ....
numeracy
2
People interpret meaning differently from each other based on their __________ of signs
appreciation
2
People and organizations have exercise power and influence in deciding what we understand and practice in terms of signs and symbols.
Yes, Kuya.
3
Name at least one of the modern semioticians. Last names only.
Chomsky
Eco
Barthes
Baudrillard
3
Anak TV is a sign of an advocacy organization that promotes literacy and child-friendly content. If you are a semiotician, what design elements did you consider in creating this logo?
Color - dominantly blue
Font typology
Contrast - blue vs red
Center/Balance
Icon
Symbols - hands, TV, child, wifi, youtube
Sign/signified - anak meaning child in Malay/Filipino
3
According to Mirzoeff, graphicacy-based culture refers to photos, images or __________ rather than through text and words.
visualization
3
Connotations carry cultural or social _______ of a word/sign
overtones
layers
3
People, organizations and the law have exercise power and influence in deciding what we understand and practice in terms of signs and symbols.
Yes, Kuya
4
Semiotics and semiology essentially originated in this field/s of study.
Humanities
Linguistics
4
What is the denotation of this sign?
Coconut is a tropical fruit commonly grown in Southeast Asia.
Other definitions for consideration...
4
Polysemic words are words that have multiple meaning. What is the opposite of polysemy?
Monosemy
4
This ..... describes the physical connection between a signifier and the signified.
index
4
Freewriting is a warm up exercise to spot potential topics or inspirational ideas. It is applicable in graphicacy.
No, Ate.
5
In the sociocultural lens, semiotics and symbolic interactionism view meaning making or communication as a form of...
construction
social ordering
social ordering
5
Name at least three (3) SIGNIFIERS in this image to get the five points:
Vico Sotto
Man
Politician
City Mayor
City of Pasig official logo (symbol, icons)
City hall facade
(SHOULD BE SURFACE MEANING, NOT INTERPRETATIONS)
Barong Filipino
Photo of a man and a logo
5
C.S. Pierce, one of the founding fathers of semiotics, calls his version of the study of signs and symbols as ...
semiology
5
Applied in social media design, semiotics is more meaningful when we curate content based on_______
color psychology
5
Whang Od as a cultural and communication/media icon can be studied as a communication problem. Except for the phenomenon of "super grand parents", write a a short research title about Whang Od using socio-cultural or critical lens.
Group answers will be evaluated.