Column 1
Column 2
100
What does Rapha sell?
Cycling Apparel
100
Which competitor (that we mentioned earlier) has a similar strategy to Rapha?
LuluLemon
200
Where is Rapha based in?
Britain
200
Are most of Rapha's sales generated online or in stores? BONUS if you can guess the percentage.


(If someone gets this wrong, you should easily know what the answer is)

Online


70%

300
What are the stores called?
Clubhouses
300
What type of business model does Rapha use?
Subscription/membership based 
400

Who is Rapha's main target consumers?

BONUS: What nickname does Rapha call those customers? 


Men with high disposable income and a love for recreational cycling

MAMILS - Middle-Aged Men in Lycra

400
What perk(s) do members get? 

Free in-store coffee/Biannual magazine/Access to special rides/Ability to rent high-end canyon bikes

500
What generic strategy does Rapha utilize?
Focused Differentiation
500
Name any value drivers for Rapha.
Membership rewards, strong reputation, authenticity of brand, App, tangibility and qualities
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